Skip to content

Bag

Your bag is empty

Continue shopping

Enjoy up to 15% off 4 full sizes of your choice with our set curator

Get Started

Select Gifts

The Cold Girl Makeup Trend: How to Get the Look
Caring for SkinApr 12, 2024

The Cold Girl Makeup Trend: How to Get the Look

Makeup trends come and go, but the “cold girl” makeup has proven it has staying power. Here’s how to get the look and why apricot oil is the key to nailing the trend.

Today, beauty trends are as cyclical as they are short-lived. However, although they only have a brief lifespan on social media, some of their worthy tips and concepts have proven to have lasting effects. Take the “cold girl” makeup trend for example, which mimics the look of a brisk walk on a chilly day with darling flush across the cheeks and nose along with shimmery highlights. The faux-cold look has outlived its trending hashtag, likely because it’s so universally flattering. Here’s how to get the look and why apricot oil is the trick to nailing the trend.

“I’m Cold” Makeup—Explained

First rising to popularity on TikTok in late 2022, the “cold girl” makeup look has continued to see spikes in popularity, seemingly trending whenever the weather dips into chilly temperatures worthy of a winter skin care routine. The look is centered around flushed, frostbitten-like cheeks (that extend to the bridge of the nose, too), ‘frosted’ highlights (ideally on the tip of your nose, inner corners of the eye, and high points of the cheekbones), and finished off with a nude-pink lip and a shiny gloss. The reason this makeup trend has become so viral and yet so timeless is because of its universal appeal: it looks great on everyone (regardless of skin type), is easy to accomplish, and is a tad nostalgic and festive.

“Cold Girl” Makeup: How to Get the Look

We could muse all day about this complimentary makeup trend, but let’s get to the tutorial. Here is everything you need to get the look.

Step One: Prep

Any makeup look is only as good as your skincare routine and skin prep, so invest time and energy into ensuring your skin is hydrated and protected first and foremost.

Moisturizer

Bathe skin in a deep well of hydration with an effective moisturizer based on your skin type. Dry skin will drink up The Dewy Skin Cream; combination skin will feel balanced with The Silk Cream; oily skin will adore the lightweight and mattifying benefits of The Water Cream; and sensitive skin will feel soothed with The Indigo Calming Cream. Apply morning and night, after cleansing for both immediate and long-term moisture.

Eye Serum

Hydrate, reduce puffiness around the eye area, and visibly firm the skin with an eye cream or serum. Tatcha’s Luminous Deep Hydration Firming Eye Serum is the unsung hero of the “cold girl” makeup trend. The formula includes a handful of potent ingredients, including Okinawa red algae, honeysuckle leaf, and caffeine, but also features one rising star: apricot oil. Finally receiving the praise it rightfully deserves, apricot oil is an emollient oil pressed from the seeds of apricots. Known for its skin-smoothing and antioxidant properties, apricot oil in the Luminous Deep Hydration Firming Eye Serum helps to hydrate and nourish the eye area, while also cocooning the delicate skin from harsh winter conditions. Before you apply any “cold girl” makeup, apply this eye serum first.

Sunscreen

Speaking of necessary skincare products, don’t forget sunscreen. While it’s commonly overlooked and forgotten mid-winter, SPF is a necessity every day regardless of the season. Aim for a formula that is at least SPF 35, is classified as a broad spectrum sunscreen, and it wouldn’t hurt if the formula also included skin-improving ingredients. Consider Tatcha’s newly updated Silk Sunscreen, which has weightless SPF 50 physical coverage and the patented (and trademarked) KLEAIR™ zinc oxide. This breakthrough zinc oxide is proven to be 2.45 times more effective at protecting against free radicals than standard zinc oxide.* This is impressive because free radicals are shown to cause a loss of elasticity in the skin and are directly linked to fine lines and wrinkles, too.

Step Two: Makeup

Another reason this trend is so wonderfully long-lasting is that it’s not only easy, but also can be accomplished with just a few simple makeup products.

Coverage

Conceal and utilize foundation if you’d like. Ideally, the look sings more with a matte finish, but use whatever you’d prefer—after all, flexibility is the name of the game when it comes to the “I’m cold” makeup look.

Blush

The star of the show: blush. The look is more realistic with a rosy pink hue, but whatever is most flattering on your skin tone is great. Apply to the highest points of the cheekbones and then blend upwards. Also, have the blush touch the bridge and tip of the nose to make it appear more ‘I’m on the top of the Alps’ realistic.

Highlight

To make the look more alive and dynamic, apply a frosted highlighter to the high points of the face and corners of the eyes, which can mimic the ‘caught in a snowball fight’ glow.

Finishing Touches

Mascara can give the face a more romantic, doe-eyed feel. Don’t forget a lip product, too. A nude-pink lip can tie the look together. Grab a foolproof lip tint, ideally Tatcha’s Kissu Lip Tint SPF 25, which is easy to use and hydrates lips, seals in moisture, adds a pop of color, and protects from sun damage. Available in three universally flattering shades, The Kissu Lip Tint is unique in that the formula is customizable and builds from sheer to medium coverage in just a few easy swipes. While all three hues would fit beautifully with this “cold girl” look, the soft pink tint of Plum Blossom (known as Ume in Japanese) would be particularly perfect. Top it off with The Kissu Lip Mask for a plumped, juicy look that seals in moisture and can help soothe sunburned lips.

While makeup trends come and go, the “cold girl” makeup has proven it has staying power. Whether you’re actually in the middle of frosty temperatures or just pretending to be, “I’m cold” makeup is worth replicating.

*KLEAIR™ is under license from Solésence LLC

Related Products

Bestseller The Dewy Skin Cream

Rich Line-Plumping Moisturizer

Sale price $74
Bestseller The Silk Cream

Line-Smoothing & Firming Moisturizer

Sale price $125
Bestseller The Water Cream Full Size

Lightweight Pore-Refining Moisturizer

Sale price $74
The Indigo Calming Cream

Soothing Therapeutic Moisturizer

Sale price $92
Bestseller The Kissu Lip Mask.

Restorative Lip Mask

Sale price $29

Recent Posts

View all
Is Matcha Good for Acne?
Caring for SkinJun 11, 2026
Is Matcha Good for Acne?

Matcha is a special type of finely powdered green tea prized for its bright green hue, distinct cultivation practices, ceremonial preparation, and transformative health benefits. The tea is linked with many health benefits, from improving mental alertness, fighting free radicals thanks to the potent antioxidants, and boosting numerous cognitive functions.  Additionally, matcha is also proven to be wonderfully beneficial for reducing blemishes when applied topically, an impressive fact proven by numerous clinical studies.

The Best Foaming Facial Cleanser
Caring for SkinJun 11, 2026
The Best Foaming Facial Cleanser

Foaming cleansers can be effective for all, but the secret to using them correctly is discovering a formula that is ideal for your skin type. A creamy foaming cleanser, which imparts a soft hydration onto the skin as cleansing, is more ideal for dry skin, while a refreshing foaming cleanser that includes oil-balancing ingredients is more ideal for combination and oily skin tones. Some formulas work by allowing the dense bubbles to grasp onto debris, sebum, and makeup, washing away in a single step. While other formulas might need an oil cleanser first to break down these trickier long-lasting ingredients. 

The Best Blemish Begone Skincare Products
Caring for SkinJun 10, 2026
The Best Blemish Begone Skincare Products

Blemishes can be caused by a variety of things, and are a fact of life. But choosing the right skincare products can help you keep breakouts at arm’s length. Blemishes happen to all of us. But to some of us, they happen more often than not. We call ourselves blemish-prone. And in addition to our usual skincare routines for morning and night, we make active choices about the products we use to make sure blemishes stay away. The word blemish, from the French blessmiss—to make angry—might be the most polite way to refer to many types of skin blemishes like acne, pimples, zits, and all of the other names we ascribe to those skin reactions that cause small unusual bumps. A bit ironique, considering that the word we now associate with acne connotes an imperfection or something else wrong. And while acne can be caused by imbalances in the skin, it’s common enough for all of us not to make it such a big deal. These are not mountains. They’re even much smaller than molehills. Still, those who deal with blemish- or acne-prone skin know that not all skincare products are created for the same skin type. All of us need to choose the right cleanser and moisturizer for our skin, but how we do so is up to us—and, usually, to the specifics of our skin’s behavior. A dermatologist should be your first stop on your skincare journey, but the following guide can help shed a little light on the acne-prone skin type, and some of the common skincare choices (and the optimal acne skincare routine!) made by those who have it. What is blemish-prone skin? Blemish-prone skin is another term for oily skin, which is one of the major skin types. Oily skin is usually categorized by skin that produces more sebum than so-called “normal” skin, but there are a few ways to glean more information about how your skin behaves at baseline. “Oil” is a poetic name for sebum, the waxy substance made of lipids like cholesterol, squalane, and glycerides that is secreted from sebaceous glands that sit within pores and hair follicles. Sebaceous glands are an important mechanism that our skin uses to moisturize and protect itself. Many of our sebaceous glands can be found on our faces and scalps, though there are a few places we don’t have sebaceous glands—like on our lips, or the bottoms of our feet. Sebum is a protective substance that helps to seal moisture by shoring up our skin barrier. In other words, it’s a good thing to have. But those with oily skin can have too much of it, and too much can lead to a higher incidence of breakouts. While oily skin can be a genetic trait, it can also be influenced by the environment around us—the climate, for instance—and our own behaviors—like how we take care of our skin. How do blemishes occur? You’re unlikely to find the term “blemish” in dermatology coursework. Generally, when we’re talking about a blemish, we’re talking about a form of acne, which is described most concisely as a blocked hair follicle. The pores that dot our skin are small channels that house sebaceous glands and hair follicles; they help traffic sebum up and out of skin. When sebum and dead skin clogs a pore, it may become what is called “common acne”, though there are a few types. Blackheads and whiteheads are caused by sebum buildup, and are distinguished by whether or not they’re open (and black) or closed (and white). When an infectious bacteria is introduced, it can cause a more robust infection, resulting in other forms of acne like papules and pustules that are painful to the touch. If you need help identifying what kind of blemish has popped up on you, head to your nearest dermatologist’s office to find out. What are the most important blemish skincare steps? Perhaps the most important thing to do in the face of acne is: Not panic! Breakouts happen to all of us, and usually fix themselves on their own. But if you identify with the oily skin type, and find yourself devoting more time to quelling breakouts than you’d like, you might want to consider some of the skincare products for oily skin, which are popular among those with acne-prone skin. A few common switches include: Cleansing with a gel. Dermatologists at the University of Florida Health once proclaimed that “the most important thing you can do for oily skin is to keep your skin clean.” Those with oily skin may want a cleansing formula with more reach than surface-level face washes—something that can cleanse pores deeply, ensuring they remain clear of acne-causing buildup. Gel cleansers are usually the ones for the job. Water-based gel cleansers are slippery, clear, and tend to foam up. Tatcha’s brand new Matcha Cleanse is a soapless gel that deeply decongests pores— thanks to a unique gel-to-foam texture—to reduce oil, and visibly calm skin without stripping. The Matcha Foam Cleanser takes on oiliness with a gentle touch: balancing the microbiome, soothing, and calming. Exfoliating with acids. There’s a reason that the inventors of alpha hydroxy acids have been honored all over the world. Their contribution to skincare includes one of the most popular exfoliating acids of all time—and it’s a boon for those with oily skin. AHAs, as they’re known, help to “peel” the skin by breaking down the bonds between old and new skin cells. Exfoliation is essential for all skin types, but the ease of AHAs and their efficacy in removing dead skin makes them great for oily skin. They’re commonly recommended to those with oily and acne-prone skin, especially in the form of a daily treatment. A product like the Texture Tonic, which takes the form of a lightweight daily toner, allows you to fit gentle exfoliation into your regular skincare routine—right between cleansing and moisturizing. Its AHAs come from a cornucopia of fruit sources proven to resurface uneven and dull skin—leaving it smooth and radiant. Moisturizing with water Sure, the idea of moisturizing with nothing but water may sound counterintuitive, or downright impossible. And yet it's the animating idea behind the Water Cream, Tatcha’s best-selling moisturizer for oily skin. This lightweight, oil-free cream has a bursting effect when applied, flooding the skin with vital and necessary hydration. It’s also beloved for its powerful superplant ingredients that address traits commonly found in oily skin, like antioxidant-rich wild rose (which has the benefit of smoothing the appearance of large pores) and anti-inflammatory heartleaf extract (a natural azelaic acid alternative). Masking with clay When it comes to natural ingredients that help oily skin, you can’t beat clay. Clay helps absorb excess oil, and is said to also draw impurities out of the skin. Anyone who has used a clay mask can attest to its drying powers, which is why it’s not usually a daily ingredient. Instead, it's suited for more irregular use, like in a face mask. The Clarifying Clay Mask, formulated as a treatment for oily skin, uses marine mineral-rich kucha clay sourced from the islands of Okinawa. For centuries prior, Okinawan women have cherished kucha clay for its superb oil-absorbing properties, using it as a hair powder or face mask. When mixed with volcanic ash and exfoliating Japanese konjac, it makes for smoother, clearer skin in no more than three minutes. 180 seconds per week may not alone calm oily or blemish-prone skin, but good holistic skincare habits will.

View all

Subscribe to our newsletter

By signing up, you agree with our privacy policy.