Skip to content

Bag

Your bag is empty

Continue shopping

Enjoy up to 15% off 4 full sizes of your choice with our set curator

Get Started

Select Gifts

How to Build a Skincare Routine
Caring for SkinJan 13, 2025

How to Build a Skincare Routine

Not sure where to start with skincare? We’ve simplified everything you need to know to build a routine that works.

While genetics play a big part in healthy skin, the products you place on your face are just as important—if not more so. But which skincare formulas are important and right for you? To uncover the answers to these questions, we compiled this know-all guide on how to build a skincare routine. From identifying your skin type and the most vital skincare steps to the products and techniques to elevate your daily routine, here’s everything you need to know about building your perfect skincare routine.

Building Blocks of a Skincare Routine

Complicated multi-step skincare regimens have been in vogue for over a decade now, but recently there has been a focus on getting back to the basics. After all, you truly need just a few products to create an effective skincare routine. We believe in the ancient art of purifying, polishing, plumping, nourishing, and protecting your happiest, healthiest-looking skin—no matter your skin type. When building a skincare routine, start with these 5 components.

Purify

Arguably, the most important step in building your skincare ritual is cleansing with the best cleanser for your skin type. This vital step is not just about rushing through the purification process, but actually taking the time to carefully and thoroughly cleanse for cleaner, healthier-looking skin. The trick to learning to love cleansing and transforming the mundane cleanse into a mindfulness ritual is to embrace the Japanese concept of kiyome, which translates to purification. This belief can act as not only a physical cleanse, but also an emotional one, allowing the cleansing process to be an act of letting go.

Polish

Choosing the best exfoliator is another crucial step in building your skincare routine. While exfoliation may seem like a modern technique, geishas have been using komenuka, known as Japanese rice bran, to polish the skin for centuries.

The main benefit of exfoliating is to remove dead skin cells from the surface of your skin, which can be accomplished by using a physical or chemical exfoliant and helps the rest of your products achieve their maximum potential. Chemical exfoliants are acids that dissolve the bonds that hold dead skin cells together and the most common forms are AHA and BHA. Physical exfoliants, or exfoliating scrubs, mechanically buff off dead skin cells. They often contain, as the name suggests, physical ingredients, like rice bran, to buff skin.

Plump

When simplifying or building a routine, choosing products that have multiple uses is helpful. One of the most multi-use arsenals in your skincare ritual is an essence. A classic Japanese skincare ritual has long featured these “beauty waters”, known for their ability to soften and brighten the complexion. The humble liquid can resurface, soften, plump, and boost the effects of skincare in a single step. To use, simply splash a palmful of essence into your hand after cleansing and gently press it into the skin. This plumping step can also include the addition of a serum, which helps to address your skin’s additional needs (from hydration to fine lines).

Nourish

Seal in hydration with the best moisturizer for your skin type. A moisturizer is not one-size-fits-all, instead it can come in several different formats, including lotions, gels, thick creams, or ointments. Whether it be a richly hydrating cream or a light, gel-based moisturizer, your ideal moisturizer should, on the most basic level, accomplish two major goals: prevent water from leaving the skin and deliver an optimal level of moisture for your healthiest-looking complexion.

Protect

Don’t skip the sunscreen! While it might be tempting to consider an SPF simply just a summer must-have, sun protection is a daily, year-round necessity. Apply a broad-spectrum sunscreen with an SPF of 30 or higher every single day. Some sunscreen formulas are perfected for every skin type now, too, helping to support the face by including skin-bettering ingredients, like hyaluronic acid (for hydration) or niacinamide (to visibly firm and even skin tone).

Building a Custom Skincare Routine

Understanding the basics is important, but knowing your skin type so you customize these steps to your specific skin is vital. This takes the process from just ‘using products’ to a full-fledged ‘skincare routine’.

Skin Type

First and foremost, determine your skin type. This will help you to understand and choose the right products for you that will balance skin, resulting in a healthier, more radiant complexion. If your skin type leads to any type of discomfort, whether that be too much oil production or extremely dry skin, focus on supporting your skin type with each step of the purify, polish, plump, nourish, and protect journey.

Skin Concerns

Secondly, consider if you have any skin concerns, which are issues that can be potentially improved with the right products. These can include common woes, like dehydration, enlarged pores, sensitized skin, redness, and dullness. Look for products within each step of your routine that can target your skin concerns, like a skin barrier-improving cleanser for sensitized skin or a brightening vitamin C serum for pigmentation.

Skincare Routine Order

Even if you have the best products for your skin type and concerns, you’re not getting the most out of them if you’re not following the correct skincare routine order. Applying and layering your skincare products in the correct order means that you are encouraging them to work to their most effective levels, allowing you to transform your daily ritual.

Weekly Treatments

While consistency is key, adding a weekly treatment can give a much-needed TLC boost. This can include a hydrating sheet mask to give an extra dose of moisture, a clarifying clay mask to draw out excess oil and balance, or a brightening vitamin C mask to address dullness and dark spots. Choose a treatment that helps you address either your current concern or your overall skin type. Just make sure you follow the product’s recommended use guidelines, as some treatments are designed to sit on the skin for just a few minutes—or a few hours.

Daily Skincare Add-Ons

Although the five steps of purify, polish, plump, nourish, and protect are all you need when building your skincare routine, sometimes your skin craves a few additional steps, depending on your skin type. Here are a handful of popular products that might be a great addition to your morning and/or evening ritual.

Eye Cream

The eye area features our most delicate skin, leading to a handful of common skin issues, like dryness, puffiness, and fine lines. While it’s not needed, a daily eye cream can effectively help target these woes when used consistently. While some eye creams are multipurpose, many focus on just a few products, like, for example, a weightless gel that instantly sinks into skin, visibly firming and reducing puffiness.

Face Oil

You could easily have a successful daily ritual without a face oil, but it is a soothing and welcome addition to a skincare routine for dry skin, as well as mature skin types. When used in conjunction with a moisturizer, it can help seal in moisture and act as a barrier. The trick is to use it as the last step in your routine, right after a moisturizer (or second to last step during the day, after a moisturizer and before SPF).

Makeup Primer

You might not require a makeup primer, but you’ll notice the difference when not wearing one. Primers can not only allow makeup to last longer, but they can also act as a ‘shield’ of sorts, giving skin a barrier between daily irritants and pollutants. Most formulas are universal, but a few primers are tweaked to skin type, helping to absorb excess oil for oily skin or adding hydration for those that suffer from dryness.

Blotting Papers

Almost every professional makeup artist has a secret in their makeup kit: blotting papers. This humble tool can instantly absorb excess oil without altering makeup or the skin’s natural hydration. Many can be made of various ingredients, but look for a natural option, like papers made from abaca leaf.

Whether you're wondering how to build a skincare routine for beginners or you’re a seasoned pro, considering and perfecting your daily ritual is always beneficial. But first and foremost, aim to nourish and protect your skin, which is the basis of a healthy complexion. At Tatcha, we believe in putting the ‘care’ back into your ‘skincare’ ritual–one product at a time.

Recent Posts

View all
Is Matcha Good for Acne?
Caring for SkinJun 11, 2026
Is Matcha Good for Acne?

Matcha is a special type of finely powdered green tea prized for its bright green hue, distinct cultivation practices, ceremonial preparation, and transformative health benefits. The tea is linked with many health benefits, from improving mental alertness, fighting free radicals thanks to the potent antioxidants, and boosting numerous cognitive functions.  Additionally, matcha is also proven to be wonderfully beneficial for reducing blemishes when applied topically, an impressive fact proven by numerous clinical studies.

The Best Foaming Facial Cleanser
Caring for SkinJun 11, 2026
The Best Foaming Facial Cleanser

Foaming cleansers can be effective for all, but the secret to using them correctly is discovering a formula that is ideal for your skin type. A creamy foaming cleanser, which imparts a soft hydration onto the skin as cleansing, is more ideal for dry skin, while a refreshing foaming cleanser that includes oil-balancing ingredients is more ideal for combination and oily skin tones. Some formulas work by allowing the dense bubbles to grasp onto debris, sebum, and makeup, washing away in a single step. While other formulas might need an oil cleanser first to break down these trickier long-lasting ingredients. 

The Best Blemish Begone Skincare Products
Caring for SkinJun 10, 2026
The Best Blemish Begone Skincare Products

Blemishes can be caused by a variety of things, and are a fact of life. But choosing the right skincare products can help you keep breakouts at arm’s length. Blemishes happen to all of us. But to some of us, they happen more often than not. We call ourselves blemish-prone. And in addition to our usual skincare routines for morning and night, we make active choices about the products we use to make sure blemishes stay away. The word blemish, from the French blessmiss—to make angry—might be the most polite way to refer to many types of skin blemishes like acne, pimples, zits, and all of the other names we ascribe to those skin reactions that cause small unusual bumps. A bit ironique, considering that the word we now associate with acne connotes an imperfection or something else wrong. And while acne can be caused by imbalances in the skin, it’s common enough for all of us not to make it such a big deal. These are not mountains. They’re even much smaller than molehills. Still, those who deal with blemish- or acne-prone skin know that not all skincare products are created for the same skin type. All of us need to choose the right cleanser and moisturizer for our skin, but how we do so is up to us—and, usually, to the specifics of our skin’s behavior. A dermatologist should be your first stop on your skincare journey, but the following guide can help shed a little light on the acne-prone skin type, and some of the common skincare choices (and the optimal acne skincare routine!) made by those who have it. What is blemish-prone skin? Blemish-prone skin is another term for oily skin, which is one of the major skin types. Oily skin is usually categorized by skin that produces more sebum than so-called “normal” skin, but there are a few ways to glean more information about how your skin behaves at baseline. “Oil” is a poetic name for sebum, the waxy substance made of lipids like cholesterol, squalane, and glycerides that is secreted from sebaceous glands that sit within pores and hair follicles. Sebaceous glands are an important mechanism that our skin uses to moisturize and protect itself. Many of our sebaceous glands can be found on our faces and scalps, though there are a few places we don’t have sebaceous glands—like on our lips, or the bottoms of our feet. Sebum is a protective substance that helps to seal moisture by shoring up our skin barrier. In other words, it’s a good thing to have. But those with oily skin can have too much of it, and too much can lead to a higher incidence of breakouts. While oily skin can be a genetic trait, it can also be influenced by the environment around us—the climate, for instance—and our own behaviors—like how we take care of our skin. How do blemishes occur? You’re unlikely to find the term “blemish” in dermatology coursework. Generally, when we’re talking about a blemish, we’re talking about a form of acne, which is described most concisely as a blocked hair follicle. The pores that dot our skin are small channels that house sebaceous glands and hair follicles; they help traffic sebum up and out of skin. When sebum and dead skin clogs a pore, it may become what is called “common acne”, though there are a few types. Blackheads and whiteheads are caused by sebum buildup, and are distinguished by whether or not they’re open (and black) or closed (and white). When an infectious bacteria is introduced, it can cause a more robust infection, resulting in other forms of acne like papules and pustules that are painful to the touch. If you need help identifying what kind of blemish has popped up on you, head to your nearest dermatologist’s office to find out. What are the most important blemish skincare steps? Perhaps the most important thing to do in the face of acne is: Not panic! Breakouts happen to all of us, and usually fix themselves on their own. But if you identify with the oily skin type, and find yourself devoting more time to quelling breakouts than you’d like, you might want to consider some of the skincare products for oily skin, which are popular among those with acne-prone skin. A few common switches include: Cleansing with a gel. Dermatologists at the University of Florida Health once proclaimed that “the most important thing you can do for oily skin is to keep your skin clean.” Those with oily skin may want a cleansing formula with more reach than surface-level face washes—something that can cleanse pores deeply, ensuring they remain clear of acne-causing buildup. Gel cleansers are usually the ones for the job. Water-based gel cleansers are slippery, clear, and tend to foam up. Tatcha’s brand new Matcha Cleanse is a soapless gel that deeply decongests pores— thanks to a unique gel-to-foam texture—to reduce oil, and visibly calm skin without stripping. The Matcha Foam Cleanser takes on oiliness with a gentle touch: balancing the microbiome, soothing, and calming. Exfoliating with acids. There’s a reason that the inventors of alpha hydroxy acids have been honored all over the world. Their contribution to skincare includes one of the most popular exfoliating acids of all time—and it’s a boon for those with oily skin. AHAs, as they’re known, help to “peel” the skin by breaking down the bonds between old and new skin cells. Exfoliation is essential for all skin types, but the ease of AHAs and their efficacy in removing dead skin makes them great for oily skin. They’re commonly recommended to those with oily and acne-prone skin, especially in the form of a daily treatment. A product like the Texture Tonic, which takes the form of a lightweight daily toner, allows you to fit gentle exfoliation into your regular skincare routine—right between cleansing and moisturizing. Its AHAs come from a cornucopia of fruit sources proven to resurface uneven and dull skin—leaving it smooth and radiant. Moisturizing with water Sure, the idea of moisturizing with nothing but water may sound counterintuitive, or downright impossible. And yet it's the animating idea behind the Water Cream, Tatcha’s best-selling moisturizer for oily skin. This lightweight, oil-free cream has a bursting effect when applied, flooding the skin with vital and necessary hydration. It’s also beloved for its powerful superplant ingredients that address traits commonly found in oily skin, like antioxidant-rich wild rose (which has the benefit of smoothing the appearance of large pores) and anti-inflammatory heartleaf extract (a natural azelaic acid alternative). Masking with clay When it comes to natural ingredients that help oily skin, you can’t beat clay. Clay helps absorb excess oil, and is said to also draw impurities out of the skin. Anyone who has used a clay mask can attest to its drying powers, which is why it’s not usually a daily ingredient. Instead, it's suited for more irregular use, like in a face mask. The Clarifying Clay Mask, formulated as a treatment for oily skin, uses marine mineral-rich kucha clay sourced from the islands of Okinawa. For centuries prior, Okinawan women have cherished kucha clay for its superb oil-absorbing properties, using it as a hair powder or face mask. When mixed with volcanic ash and exfoliating Japanese konjac, it makes for smoother, clearer skin in no more than three minutes. 180 seconds per week may not alone calm oily or blemish-prone skin, but good holistic skincare habits will.

View all

Subscribe to our newsletter

By signing up, you agree with our privacy policy.