Reconnect Skin & Mind
The Japanese philosophy hinou-dokon, or the skin-mind connection, has been proven by modern science. Our mission is to honor this natural intersection by transforming your skincare routine into a treasured self-care practice.
How to Elevate Your Moisture Ritual
Our wellness ambassadors created meditation and massage techniques that activate the skin-mind connection to transform your moisturizer application into a daily self-love practice.
A Meditation by Toryo Ito
In 2016, our founder, Vicky Tsai, met Toryo Ito, a zen monk at the Ryosokuin Temple in Kyoto. They found many similarities between his meditation philosophy and her vision for Tatcha, namely the mind-body connection and a holistic approach to well-being. He works with Tatcha to marry timeless Japanese wisdom with emerging scientific research to create sensorial rituals that engage the senses and uplift the spirit.
Developing a Meditation Practice for Modern Life with Toryo Ito
Meditation offers a place for the heart to rest, away from the noise of everyday life. It allows you to release the version of yourself that’s trapped in your own thoughts, and instead, return to a broader, richer, and more open version of who you are.
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The essence of traditional wisdom and techniques remains unchanged. But thanks to advances in science and technology, things that were once considered “invisible” or “unmeasurable” can now be interpreted in ways that resonate with the modern mind. Practices like meditation, once limited to a select few, are becoming more accessible and effective. What was once seen purely as a path to spiritual enlightenment is now being freed by science and integrated more easily into daily life. What once seemed to require a long journey can now be embraced in shorter, more accessible ways.
Even in daily life, moments like sitting quietly or following a personal routine can become opportunities. By becoming more aware of your senses and focusing on the present, repetitive tasks can naturally turn into moments of meditation or mindfulness. Once you’re used to this, try treating it like your time at a hair or nail salon as something personal and valuable by scheduling it into your calendar as a routine of self-care.
Meet Shelly Marshall
We partnered with Shelly Marshall, a holistic esthetician, to create mindful facial massages for our most-loved moisturizers. She believes that beauty is an expression of health, and guides her community to live in a way that naturally creates radiant skin. Rooted in intention and guided by touch, these massage techniques transform your daily moisture moment into a deeper act of self-care.