Skip to content

Bag

Your bag is empty

Continue shopping

Enjoy up to 15% off 4 full sizes of your choice with our set curator

Get Started

Select Gifts

The Brightening Serum

Brightening & Firming Treatment

Sale price $89
Product size option:
Size: 30 ml / 1.0 fl. oz.

Free shipping and returns on U.S. orders


Recommended for
All Skin Types, Brightening, Firming, Even Skin Tone, Barrier Repair, Smoothing

Formulated without
Parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA or TEA.

Dermatologist Tested, Non-comedogenic, Cruelty-free

Ingredients

Aqua/water/eau, Saccharomyces/rice Ferment Filtrate, Glycerin, Propanediol, Butylene Glycol, Ascorbyl Glucoside, Honey Extract/extrait De Miel, Camellia Sinensis Leaf Extract, Cladosiphon Okamuranus Extract, Ferulic Acid, Angelica Acutiloba Root Extract, Prunus Mume Fruit Extract, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Callicarpa Japonica Fruit Extract, Ziziphus Jujuba Fruit Extract, Artemisia Capillaris Flower Extract, Scutellaria Baicalensis Root Extract, Morus Alba Root Extract, Ppg-13-decyltetradeceth-24, Lysine Carboxymethyl Cysteinate, Dipotassium Glycyrrhizate, Xanthan Gum, 1,2-hexanediol, Polyglyceryl-10 Diisostearate, Citric Acid, Polyglyceryl-10 Laurate, Sodium Citrate, Isostearic Acid, Parfum/fragrance, Ethylhexylglycerin, Potassium Hydroxide, Chlorphenesin, Phenoxyethanol, Citral, Citrus Aurantium Bergamia Peel Oil, Citrus Limon Peel Oil, Eucalyptus Globulus Oil, Juniperus Virginiana Oil, Lavandula Oil/extract, Limonene, Linalool, Linalyl Acetate, Pinene      

Subscribe & Save Program

  • 10% off all Subscribe & Save purchases.
  • Free shipping and returns.
  • Product sent at the frequency you've selected until you cancel.
  • Manage the delivery frequency and payment method directly from your Tatcha.com account.
  • Credit card is the only payment method accepted for Subscribe & Save.
  • Promotion codes cannot be used with any Subscribe & Save orders.
  • Subscribe & Save is currently available for U.S. domestic orders only.
  • Retail prices are subject to change with notice.
  • Currently Subscribe & Save cannot be combined with Amazon pay orders. If you have a Subscribe & Save item in your cart, the Amazon pay payment option will be disabled.
  • See all site terms and conditions, terms of sale, and privacy policy.
The Brightening Serum
The Brightening Serum30 ml | 1.0 fl. oz. Sale price $89
The Brightening Serum texture
Benefits

See brighter, firmer-looking skin in 1 week*

Reduces dullness & visibly evens skin tone
Visibly firms & supports elasticity
Targets hyperpigmentation & reduces visible post-acne marks

*Based on a clinical study of 18 panelists.

Brightening Serum: Before, After 1 week, After 2 weens
Clinical Results

Proven to reduce the look of post-acne marks in 1 week*

100% showed brighter & visibly firmer skin after 1 week*
100% agree serum absorbs quickly and is gentle*

Clinical Results

Immediately

  • 100% showed brighter & visibly firmer skin after 1 week*
  • 100% showed improvement in moisturization and skin barrier*
  • 100% agreed serum absorbs quickly into skin and is gentle*

After 1 Week

  • 100% showed brighter + firmer-looking skin in 1 week*
  • 100% showed improvement in post-acne marks in 1 week*
  • 100% agreed serum layers well with SPF*
  • 100% agreed skin felt softer and more supple*

*Based on a clinical study of 18 panelists.

*Based on a clinical study of 18 panelists.

Technology

Clinically proven to stay effective on skin 12 hrs

  • All-day brightening power
  • Even, gradual dose absorbs better with less irritation
  • Sustained antioxidant protection
  • Instant and long-term results
Close up of model applying the Brightening Serum
How to Use

Use day & night for 24 hours of brightening power

Ultra-light, non-sticky formula absorbs quickly and layers beautifully under moisturizer and makeup. Apply during your morning and/or evening skincare ritual. Dispense 1-2 pumps and gently massage into your skin.

Pairs best with

The Brightening Eye Cream, Full Size
The Brightening Eye Cream Sale priceFrom $26
ingredients

A potent blend of skin brighteners & Japanese botanicals

Vitamin C

12-Hr Time-Release Vitamin C

All-day brightening for rapid results, crafted in Japan

Fruit AHAs

Japanese Plum & Ferulic Acid

Visibly firm & support elasticity while boosting antioxidant protection

Encapsulated Niacinamide + Pro-Glutathione Antioxidant Booster

Pro-Glutathione Antioxidant Booster

Targets hyperpigmentation & provides 13x more antioxidant power than pure vitamin C (ascorbic acid) to brighten skin*

*Based on in vitro testing of Ascorbic Acid vs. Pro-Glutathione Antioxidant Booster on oxidative stress.

Shot of Japanese Beautyberry.

People in Japan have long believed that a true healthy glow comes from deep within.

They often turned to nutrient-rich ingredients from the kitchen to nurture their bodies and complexions. Japanese plum (nanko ume), known as the queen of plums, was once used in at-home beauty rituals to help brighten skin, creating an inner glow referred to as kagayaki.

Overall rating: 4.690522 / 5 from 517 reviews.

AI Generated Review Summary

The Brightening Serum is praised for its ability to visibly brighten and firm the skin, with a silky smooth and quickly absorbing formula. Customers appreciate its lightweight texture and the natural glow it provides, leaving skin hydrated and rejuvenated. While opinions on the scent vary, the overall results are considered impressive and worth the investment.

Summary topics

  • Skin Brightness: 15%
  • Formula Quality: 10%
  • Absorption Speed: 27%
  • Overall Results: 11%
  • Skin Radiance: 41%

Review topics: ["absorbs","size","feels","scent","amount","skin","face","felt","look","texture","results","works","formula","glow","spots","cleanser","packaging","complexion","irritation","use","improvement","ingredients","residue","serum","consistency","fragrance","weight","tatcha","hydration","color"].

Review highlights

  • "Definitely seeing se result, my skin looks smooth and plump, gifted by tatcha"Sayd
  • "My skin feels more supple and soft and looks more radiant."Medine K.
  • "The lightweight texture absorbs quickly, leaving my skin feeling silky smooth and hydrated."Kellsy3000

Reviews

I wanted to like it

"I was using another brand of brightening serum and decided to try Tatcha's serum because I love their products. I really don't like the stickiness it leaves, and I cannot stand the smell!! To me it smells like burning wood or bacon (which I don't eat). I think it is too late to return because I bought it with a bunch of products months ago, but I just opened it last night."

Laney (1/5)

Best investment for your face

"I love how it smoothly glides and does not make my face feel sticky. Its great that it works where I live where it is humid."

Barbara H. (5/5)

My favorite

"I tried the sample of Brightening Serum and liked it. Then I bought the products. My new favirite."

Yifei S. (5/5)

Bought this as a gift

"Bought this as a gift for my daughter but I have not given it to her yet. However, she did request it."

Phyllis O. (5/5)

Burns like hell

"My face feels like it’s on fire using this it stings so bad, I’ve also had a breakout which I haven’t had in years. Sad because I love my usual Tatcha regime and was excited to brighten up. Going back to the silk serum."

MabelTree (1/5)

Why Does It Smell?

"Let me start by saying I love almost all Tatcha products. However I won’t put this on my face for one reason and one reason only…. . the smell. I tried a small amount on the back of my hands and it smells like burning wood. I’m not sure what ingredient is causing this, but I will not put it on my face. I put some hand cream on over it and it seemed to help cover it up. I purchased this in a bundle from QVC so I can’t return it. The other products in the bundle are amazing. I might just use it on my hands with a hand cream. Because of the price I paid I hate to waste it. Now I need to look so a serum with no fragrance. Any suggestions Tatcha??"

Sherri J. (1/5)

Not as good as expected

"I don’t see much change or improvement on dark spot. And not helping with wrinkles appearance either"

Lily (1/5)

Great product

"I have stubborn acne scars and oily skin. This serum has not made me break out like other serums I've tried over the years. I have been using 2 pumps daily for around 3 months and still haven't ran out of product. My skin is beginning to have a nice glow to it and I notice my older scars fading away. I have noticed my scars from new acne fade away within a couple weeks since using this. Before using this they would just stay for months or even years."

Katie (5/5)

Bright & tight skin

"Very Good! I use it twice a day: am & pm."

Moya D. (5/5)

Clear and catchy

"So far, it does exactly as advertised"

Michael J. (5/5)

Q&A

Is this non-comedogenic?
Thank you for your interest. The Brightening Serum has been tested to be non-comedogenic.
Is this safe to use with the Texture Tonic? If so, would it be best to be applied before or after?
Thank you for your inquiry! Yes, you may use the Texture Tonic before applying your Brightening Serum. Both may be used daily. We hope this helps.
I know we all should be wearing sunscreen lotion every day. If i do not wear sunscreen daily, will my skin “burn” / turn red if I am walking on a sunny day?
Yes, your skin can burn and turn red if you don't wear sunscreen while walking on a sunny day, even if it's just for a short time. Sunburns occur due to damage from the sun's UVB rays, and sunscreen acts as a protective barrier against these rays.
Can you apply this product on your eye lid?
This serum has not been tested for use around the eyes. If you still want to try it, patch test a small amount on your skin first to make sure it’s suitable for you.
I use the silk serum & dewy skin moisturizer.Would I use this brightening vitamin C serum before applying the silk serum am & pm & then use dewy skin moisturizer too???
We recommend using one serum for your AM routine, and another for your PM routine. You can apply The Dewy Serum Cream over either of these serums.

Frequently asked questions

How do I use this serum?
Apply 1–2 pumps to clean skin, morning and night. Gently massage over the face and neck, then follow with moisturizer. In the daytime, finish with sunscreen.
Does this help with dark spots or hyperpigmentation?
Yes, this formula helps target hyperpigmentation and visibly reduce the look of post-acne marks for a more even skin tone.
Will this help with dullness?
Yes, powered by time-release Vitamin C, this serum helps visibly brighten and revive dull-looking skin.

Related Articles

View all
Is Matcha Good for Acne?
Is Matcha Good for Acne?

Matcha is a special type of finely powdered green tea prized for its bright green hue, distinct cultivation practices, ceremonial preparation, and transformative health benefits. The tea is linked with many health benefits, from improving mental alertness, fighting free radicals thanks to the potent antioxidants, and boosting numerous cognitive functions.  Additionally, matcha is also proven to be wonderfully beneficial for reducing blemishes when applied topically, an impressive fact proven by numerous clinical studies.

The Best Foaming Facial Cleanser
The Best Foaming Facial Cleanser

Foaming cleansers can be effective for all, but the secret to using them correctly is discovering a formula that is ideal for your skin type. A creamy foaming cleanser, which imparts a soft hydration onto the skin as cleansing, is more ideal for dry skin, while a refreshing foaming cleanser that includes oil-balancing ingredients is more ideal for combination and oily skin tones. Some formulas work by allowing the dense bubbles to grasp onto debris, sebum, and makeup, washing away in a single step. While other formulas might need an oil cleanser first to break down these trickier long-lasting ingredients. 

The Best Blemish Begone Skincare Products
The Best Blemish Begone Skincare Products

Blemishes can be caused by a variety of things, and are a fact of life. But choosing the right skincare products can help you keep breakouts at arm’s length. Blemishes happen to all of us. But to some of us, they happen more often than not. We call ourselves blemish-prone. And in addition to our usual skincare routines for morning and night, we make active choices about the products we use to make sure blemishes stay away. The word blemish, from the French blessmiss—to make angry—might be the most polite way to refer to many types of skin blemishes like acne, pimples, zits, and all of the other names we ascribe to those skin reactions that cause small unusual bumps. A bit ironique, considering that the word we now associate with acne connotes an imperfection or something else wrong. And while acne can be caused by imbalances in the skin, it’s common enough for all of us not to make it such a big deal. These are not mountains. They’re even much smaller than molehills. Still, those who deal with blemish- or acne-prone skin know that not all skincare products are created for the same skin type. All of us need to choose the right cleanser and moisturizer for our skin, but how we do so is up to us—and, usually, to the specifics of our skin’s behavior. A dermatologist should be your first stop on your skincare journey, but the following guide can help shed a little light on the acne-prone skin type, and some of the common skincare choices (and the optimal acne skincare routine!) made by those who have it. What is blemish-prone skin? Blemish-prone skin is another term for oily skin, which is one of the major skin types. Oily skin is usually categorized by skin that produces more sebum than so-called “normal” skin, but there are a few ways to glean more information about how your skin behaves at baseline. “Oil” is a poetic name for sebum, the waxy substance made of lipids like cholesterol, squalane, and glycerides that is secreted from sebaceous glands that sit within pores and hair follicles. Sebaceous glands are an important mechanism that our skin uses to moisturize and protect itself. Many of our sebaceous glands can be found on our faces and scalps, though there are a few places we don’t have sebaceous glands—like on our lips, or the bottoms of our feet. Sebum is a protective substance that helps to seal moisture by shoring up our skin barrier. In other words, it’s a good thing to have. But those with oily skin can have too much of it, and too much can lead to a higher incidence of breakouts. While oily skin can be a genetic trait, it can also be influenced by the environment around us—the climate, for instance—and our own behaviors—like how we take care of our skin. How do blemishes occur? You’re unlikely to find the term “blemish” in dermatology coursework. Generally, when we’re talking about a blemish, we’re talking about a form of acne, which is described most concisely as a blocked hair follicle. The pores that dot our skin are small channels that house sebaceous glands and hair follicles; they help traffic sebum up and out of skin. When sebum and dead skin clogs a pore, it may become what is called “common acne”, though there are a few types. Blackheads and whiteheads are caused by sebum buildup, and are distinguished by whether or not they’re open (and black) or closed (and white). When an infectious bacteria is introduced, it can cause a more robust infection, resulting in other forms of acne like papules and pustules that are painful to the touch. If you need help identifying what kind of blemish has popped up on you, head to your nearest dermatologist’s office to find out. What are the most important blemish skincare steps? Perhaps the most important thing to do in the face of acne is: Not panic! Breakouts happen to all of us, and usually fix themselves on their own. But if you identify with the oily skin type, and find yourself devoting more time to quelling breakouts than you’d like, you might want to consider some of the skincare products for oily skin, which are popular among those with acne-prone skin. A few common switches include: Cleansing with a gel. Dermatologists at the University of Florida Health once proclaimed that “the most important thing you can do for oily skin is to keep your skin clean.” Those with oily skin may want a cleansing formula with more reach than surface-level face washes—something that can cleanse pores deeply, ensuring they remain clear of acne-causing buildup. Gel cleansers are usually the ones for the job. Water-based gel cleansers are slippery, clear, and tend to foam up. Tatcha’s brand new Matcha Cleanse is a soapless gel that deeply decongests pores— thanks to a unique gel-to-foam texture—to reduce oil, and visibly calm skin without stripping. The Matcha Foam Cleanser takes on oiliness with a gentle touch: balancing the microbiome, soothing, and calming. Exfoliating with acids. There’s a reason that the inventors of alpha hydroxy acids have been honored all over the world. Their contribution to skincare includes one of the most popular exfoliating acids of all time—and it’s a boon for those with oily skin. AHAs, as they’re known, help to “peel” the skin by breaking down the bonds between old and new skin cells. Exfoliation is essential for all skin types, but the ease of AHAs and their efficacy in removing dead skin makes them great for oily skin. They’re commonly recommended to those with oily and acne-prone skin, especially in the form of a daily treatment. A product like the Texture Tonic, which takes the form of a lightweight daily toner, allows you to fit gentle exfoliation into your regular skincare routine—right between cleansing and moisturizing. Its AHAs come from a cornucopia of fruit sources proven to resurface uneven and dull skin—leaving it smooth and radiant. Moisturizing with water Sure, the idea of moisturizing with nothing but water may sound counterintuitive, or downright impossible. And yet it's the animating idea behind the Water Cream, Tatcha’s best-selling moisturizer for oily skin. This lightweight, oil-free cream has a bursting effect when applied, flooding the skin with vital and necessary hydration. It’s also beloved for its powerful superplant ingredients that address traits commonly found in oily skin, like antioxidant-rich wild rose (which has the benefit of smoothing the appearance of large pores) and anti-inflammatory heartleaf extract (a natural azelaic acid alternative). Masking with clay When it comes to natural ingredients that help oily skin, you can’t beat clay. Clay helps absorb excess oil, and is said to also draw impurities out of the skin. Anyone who has used a clay mask can attest to its drying powers, which is why it’s not usually a daily ingredient. Instead, it's suited for more irregular use, like in a face mask. The Clarifying Clay Mask, formulated as a treatment for oily skin, uses marine mineral-rich kucha clay sourced from the islands of Okinawa. For centuries prior, Okinawan women have cherished kucha clay for its superb oil-absorbing properties, using it as a hair powder or face mask. When mixed with volcanic ash and exfoliating Japanese konjac, it makes for smoother, clearer skin in no more than three minutes. 180 seconds per week may not alone calm oily or blemish-prone skin, but good holistic skincare habits will.

View all