Bestseller

Model application showcasing the Tatcha Brightening Serum

Model skin finish after using the Tatcha Brightening Serum

Hands pumping out the Tatcha Brightening Serum

Product texture shot of the Tatcha Brightening Serum

Before and after of skin using the Tatcha Brightening Serum for clinical tests

Brightening Serum ingredients: 12-hour-time-release vitamin C, Japanese plum & ferulic acid, pro-glutathione antioxidant booster

Product shot of the Tatcha Brightening Serum in the component

The Brightening Serum

Brightening & Firming Treatment

$89

Size: 30 ml / 1.0 fl. oz.

Full Size Mini

Free shipping and returns on U.S. orders

Recommended for
All Skin Types, Brightening, Firming, Even Skin Tone, Barrier Repair, Smoothing

Formulated without
Parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, urea, DEA or TEA.

Dermatologist Tested, Non-comedogenic, Cruelty-free

Ingredients

Aqua/water/eau, Saccharomyces/rice Ferment Filtrate, Glycerin, Propanediol, Butylene Glycol, Ascorbyl Glucoside, Honey Extract/extrait De Miel, Camellia Sinensis Leaf Extract, Cladosiphon Okamuranus Extract, Ferulic Acid, Angelica Acutiloba Root Extract, Prunus Mume Fruit Extract, Sodium Hyaluronate, Glycyrrhiza Glabra (Licorice) Root Extract, Callicarpa Japonica Fruit Extract, Ziziphus Jujuba Fruit Extract, Artemisia Capillaris Flower Extract, Scutellaria Baicalensis Root Extract, Morus Alba Root Extract, Ppg-13-decyltetradeceth-24, Lysine Carboxymethyl Cysteinate, Dipotassium Glycyrrhizate, Xanthan Gum, 1,2-hexanediol, Polyglyceryl-10 Diisostearate, Citric Acid, Polyglyceryl-10 Laurate, Sodium Citrate, Isostearic Acid, Parfum/fragrance, Ethylhexylglycerin, Potassium Hydroxide, Chlorphenesin, Phenoxyethanol, Citral, Citrus Aurantium Bergamia Peel Oil, Citrus Limon Peel Oil, Eucalyptus Globulus Oil, Juniperus Virginiana Oil, Lavandula Oil/extract, Limonene, Linalool, Linalyl Acetate, Pinene

The Brightening Serum30 ml | 1.0 fl. oz.

$89

Benefits

Reveal skin's natural glow with all-day brightening

Reduces dullness & visibly evens skin tone

Visibly firms & supports elasticity

Targets hyperpigmentation & reduces visible post-acne marks

^*Based on a clinical study of 18 panelists.

Clinical Results

Clinically proven to brighten skin in one use

100%	Showed brighter + firmer-looking skin in 1 week^*
100%	Showed instantly brighter skin^*
100%	Showed improvement in post-acne marks in 1 week^*

^*Based on a clinical study of 18 panelists.

How to Use

BRIGHTEN — Awaken radiance from within

Ultra-light, non-sticky formula absorbs quickly and layers beautifully under moisturizer and makeup.

Apply during your morning and/or evening skincare ritual. Dispense 1-2 pumps and gently massage into your skin.

Pairs best with

The Brightening Eye Cream

From $26

ingredients

Crafted at The Tatcha Institute for more stability and steady, effective absorption

12-hour time-release vitamin C

All-day brightening for rapid results

Japanese plum & ferulic acid

Visibly firm & support elasticity

Pro-glutathione antioxidant booster

Targets hyperpigmentation

Formulated with nankou ume

Japan's queen of plums. Naturally rich in vitamin C. Prized for its glow-boosting antioxidants.

Image of rice, green tea and algae in petri dishes

Powered by proprietary complex Hadasei-3™

Three Japanese ingredients, double-fermented to unlock 400+ micronutrients that boost skin's resilience to daily stressors.

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Overall rating: 4.69403 / 5 from 536 reviews.

AI Generated Review Summary

The Brightening Serum is praised for its ability to visibly brighten and firm the skin, with a silky smooth and quickly absorbing formula. Customers appreciate its lightweight texture and the natural glow it provides, leaving skin hydrated and rejuvenated. While opinions on the scent vary, the overall results are considered impressive and worth the investment.

Summary topics

Skin Brightness (15%): Based on a significant number of customers, the product makes their skin look noticeably brighter and firmer.
Formula Quality (10%): Customers appreciated the formula of this serum, describing it as silky smooth and absorbing quickly.
Absorption Speed (27%): A significant number of customers stated that the serum absorbs quickly into the skin without leaving any sticky residue behind.
Overall Results (11%): Customers expressed satisfaction with the results, as they found it to be impressive and worth the splurge.
Skin Radiance (41%): A substantial number of customers raved about how this product brightened their skin and made it look radiant and healthier.

Review topics: ["size","irritation","fragrance","absorption","color","absorbs","weight","issues","improvement","skin","results","scent","quality","feels","benefits","felt","packaging","texture","look","price","formula","glow","spots","works","complexion","ingredients","consistency","difference","residue","face"].

Review highlights

"Definitely seeing se result, my skin looks smooth and plump, gifted by tatcha" — Sayd
"My skin feels more supple and soft and looks more radiant." — Medine K.
"The lightweight texture absorbs quickly, leaving my skin feeling silky smooth and hydrated." — Kellsy3000

Reviews

Good serum

"I’ve been using the mini size of this serum for the last 12 days or so, and I like how it feels on my skin. It’s very mild, so I decided to purchase the full size and continue using it for the next month or so to see if it will make my skin look brighter and healthier. I do have to say that I think I’m already noticing a bit of a difference for using it for only two weeks. So it’s too early to say for sure, but ask me again in a month and we’ll see what the results will be. I do love that it feels good and It has the TATCHA qualities that I always love. Thank you! Oh almost forgot to ask about discounts and sales with this item and other TATCHA products in general. Thanks again! I’ll be watching my email inbox. 😊"

— Kevin M. (5/5)

Brightening Serum

"GREAT serum for my super sensitive, picky skin. Zero irritation and the only vitamin c serum I’ve been able to use. Eye cream is the bomb too!"

— Stephanie R. (5/5)

Noticing a difference very quickly.

"At 70, I have many age spots. They are very diminished after 2 wks of once a day use. I started with twice a day, but just using the Tatcha night cream alone in the PM works better for me."

— Rebecca S. (5/5)

"I have been using this once a day in the morning for about a week. No irritation even though I have dry reactive skin so I will continue to use it. Hopefully I will see results with this first bottle."

— Yee (5/5)

Amazing Serum

"Okay, I’ll be honest—the serum definitely has a smell! To me, it smells a little like bacon. When I first received it, I was so unsure about putting it on my face that I decided to test it on my hands first. I figured I’d give it a chance rather than let my money go to waste. I started using it on my hands every day and followed it with an unscented moisturizer. To my surprise, the moisturizer completely took away the smell! And after about a month, I couldn’t believe the difference. My hands looked brighter, felt incredibly soft, and honestly looked better than they had in years. 🙌 That’s when I decided to be brave and try it on my face—and WOW! I was amazed at the results. My complexion looked brighter, my skin felt soft and smooth, and the dark circles under my eyes looked noticeably lighter. I’d almost say they were gone! I was definitely hesitant to try this serum at first, but I’m SO glad I gave it a chance. If you’re on the fence, don’t let the initial smell scare you away. Pair it with an unscented moisturizer and give it some time. My skin is loving it, and I’m so happy I decided to try it! ❤️✨"

— Sherri J. (5/5)

It does work!

"Honestly I loved this stuff. It did wonders for my skin. Unfortunately though with time it started irritating my skin. It started making my skin itchy and red. I even stopped using it as much but it still continued to do it. Nothing against the product my skin just didn't agree with it."

— Brandy (5/5)

Very nice

"A lovely product and it works."

— Susan T. (5/5)

Results

"I’ve always been sensitive to vitamin C but this one not only didn’t break me out but gave me results fairly quickly. My skin is brighter and radiant and my dark spots are starting to fade. Will continue to purchase and highly recommend."

— Jessica E. (5/5)

Amazing benefits

"My skin looks brighter in just 2 weeks! Wild!"

— Nirmeen R. (5/5)

Amazing

"I have sensitive mature skin , this doesn’t dry or irritate my skin. I have tried several other products, but this is the only one I see results and my skin looks moisturized , soft and glowing. I very rarely wear makeup. Love Tatcha products."

— Cynthia A. (5/5)

Q&A

Is this non-comedogenic?: Thank you for your interest. The Brightening Serum has been tested to be non-comedogenic.
Is this safe to use with the Texture Tonic? If so, would it be best to be applied before or after?: Thank you for your inquiry! Yes, you may use the Texture Tonic before applying your Brightening Serum. Both may be used daily. We hope this helps.
I know we all should be wearing sunscreen lotion every day. If i do not wear sunscreen daily, will my skin “burn” / turn red if I am walking on a sunny day?: Yes, your skin can burn and turn red if you don't wear sunscreen while walking on a sunny day, even if it's just for a short time. Sunburns occur due to damage from the sun's UVB rays, and sunscreen acts as a protective barrier against these rays.
Can you apply this product on your eye lid?: This serum has not been tested for use around the eyes. If you still want to try it, patch test a small amount on your skin first to make sure it’s suitable for you.
I use the silk serum & dewy skin moisturizer.Would I use this brightening vitamin C serum before applying the silk serum am & pm & then use dewy skin moisturizer too???: We recommend using one serum for your AM routine, and another for your PM routine. You can apply The Dewy Serum Cream over either of these serums.

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Bag

The Brightening Serum