The Meaning of Our Fukubukuro Lucky Bag Event

The Japanese game of fukubiki is a centuries-old tradition still practiced today at seasonal festivals and even retailers. Learn about the custom and how you can win up to 4 complimentary minis for a limited time. What’s your favorite summer activity? If you have the chance to visit Japan, you’ll likely get to experience one of its famous summer festivals, or natsu matsuri. Though each has its own meaning and purpose, at their root most seasonal festivals are held to honor nature’s gifts, reconnect with the community, and pray for good fortune. These vibrant and colorful celebrations are often a showcase of the neighborhood with local craft vendors, dancing, fireworks, carnival games, and even a lottery known as fukubiki.  The traditional game is said to have originated in 702 when Emperor Shomu held a New Year’s party where strips of paper were drawn for prizes like a beautiful cloth. Modern versions are sure-win raffles that can be held anytime of year where paper fukubiki are drawn from a wooden box. Fukubiki are said to reveal one’s fortune, and in more recent years, earn you a prize at your favorite retailer from mystery bags to discounts.  To bring the spirit of good fortune to you, we’ve started our own fukubiki-inspired tradition. From July 31st to August 9th, everyone will be a winner with a choice of up to four complimentary minis with a $100+ order. You may even win the chance to choose a full-size prize! Ready to try your luck? Get started now.

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