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How to Reduce Wrinkles & Fine Lines on Your Face Naturally
Caring for SkinJan 12, 2022
How to Reduce Wrinkles & Fine Lines on Your Face Naturally

It’s important to remember that our bodies were made to age. In Japan, aging is viewed as a gift, rather than something to worry about. The goal is not to look perpetually young, but rather the Japanese approach is about having the best skin of your life, at any age. However, perhaps you’re experiencing “accelerating aging”, or you'd like to reduce fine lines or wrinkles —there are a few tips, tricks, and skincare rituals that can help make these lines appear less visibly noticeable. Below, we deep dive into why premature fine lines occur, the best serums and moisturizers to help reduce the look of wrinkles, and a facial massage for a quick glow that also helps ward off excessive aging over the long run. What Causes Fine Lines and Wrinkles? Fine lines are basically baby wrinkles, created when the same muscles contract day after day. With continued use of those same muscles for years, those fine lines mature into wrinkles and become more permanent. Wrinkles are more prominent, and it is more difficult to reduce their appearance. It’s common to see fine lines and wrinkles in areas of the face that move excessively, like eye wrinkles and neck wrinkles. If you feel as though you might be experiencing “accelerating aging”, which is where skin is aging faster than the body’s normal rate, it could be caused by a variety of situations. Conditions like diet, stress, pollution, smoking, and even your skincare routine can negatively impact and accelerate aging. Maintaining a proper skincare ritual, along with a healthy lifestyle and diet, will help keep you as close as possible to the balanced, biological rate of aging, rather than accelerating the process. Plus, this wellness plan can also help diminish the appearance of fine lines and wrinkles. How to Minimize Fine Lines and Wrinkles A Healthy Skincare Ritual A healthy, skin-repairing ritual is one of the most beneficial ways to reduce the appearance of accelerating aging, fine lines, and wrinkles. A skincare routine filled with loving, hydrating, and healing ingredients is the best way to address aging skin. The Rice Wash The first, and perhaps most important, step in your ritual is to purify your complexion. This gentle foaming cream cleanser washes away daily buildup without stripping skin for a soft, luminous complexion. Cleansing the skin also allows for the next important steps in your ritual to work even better. The Essence After cleansing, apply The Essence, a treatment essence that is formulated with Hadasei-3™—our proprietary complex of nourishing green tea, rice, and algae—to exfoliate, brighten, and moisturize the skin. This potent formula boosts the effects of skincare, resurfaces, and hydrates for primed, plump, petal-soft skin at any age. Resurface, soften, and plump with The Essence. Made of 100% Hadasei-3, a trio of fermented Japanese superfoods, the Essence is proven to make your skincare more effective. The Silk Cream This rich yet weightless gel cream delivers the optimal level of moisture for any skin type, helping to minimize signs of aging for your healthiest-looking complexion. Boosted with liquid silk protein, squalene, and our proprietary Hadasei-3™ complex for softer, smoother, and firmer-looking skin. Ageless Revitalizing Neck Cream Don’t forget about another area that’s quick to show signs of aging skin—the neck. The skin on the neck is put through stress from constant movement and sun exposure, and is naturally prone to premature aging, particularly neck wrinkles. Packed with antioxidants, Ageless Revitalizing Neck Cream was formulated with natural botanical actives, Vitamin C, and Japanese superfoods to create firmer-looking skin over time. The Silk Peony The skin around your eye area is the thinnest on your entire face, so it needs extra moisture. The Silk Peony eye cream melts to release a double shield of hydration for the delicate skin around the eye area. It’s formulated with line-smoothing liquid silk and Japanese white peony, which seals in moisture, reduces dryness, and helps visibly reduce the appearance of eye wrinkles. Indigo Overnight Repair While you rest at night, your skin is actively refreshing itself, making it the prime time to wear a super-hydrating mask to alleviate visibly fine lines. Our Indigo Overnight Repair is like beauty sleep in a jar. It’s more than a mask or moisturizer—this ultra-hydrating concentrate of botanical oils and extracts is a cushiony, fragrance-free soothing serum-in-moisturizer treatment that visibly calms irritation, strengthens skin’s barrier, and balances the microbiome so you can awaken with skin as strong as you are. It is meant to melt into skin overnight, revealing a youthful glow and calmed skin by the time your morning alarm goes off. Resurfacing Serums Balancing and gently resurfacing skin for the most smooth, calm, and radiant surface goes hand-in-hand with healing moisture. After all, once you effectively exfoliate, everything you apply afterward only works that much more efficiently. Violet-C Brightening Serum Formulated with two forms of Vitamin C and antioxidant-rich Japanese beautyberry, this brightening serum effortlessly glides onto skin to restore radiance and reduce the appearance of wrinkles, helping to reveal a translucent, youthful glow. The Dewy Serum This youthful serum works to replenish skin and reduce wrinkles with continued use over time. The Dewy Serum restores and replenishes the key components of healthy skin, lost over time, to help it perform at its optimal level. Our proprietary Hadasei-3™ complex comprises 73% of The Dewy Serum. The three superfoods are given new life through a double fermentation process that generates high levels of naturally-occurring lactic acid and gentle AHAs that promote natural skin surface turnover, smoothing the look of lines and improving texture. As dead skin cells are washed away, the serum replenishes with two substances native to our skin—plumping hyaluronic acid and moisture-locking squalane. Together, these ingredients help return supple, bouncy radiance to your skin. Sunscreen SPF is vital every single day, rain or shine. Not only does it protect you from sunburns and sun damage, but it also helps improve skin quality over time with consistent usage. Silken Pore Perfecting Sunscreen This lightweight sunscreen provides broad-spectrum SPF 35 protection from UVA and UVB rays with pure, skin-loving ingredients. Silk extract leaves skin feeling silky-smooth, Japanese wild rose helps tighten the look of pores and smooths skin texture, and loquat leaf extract offers a rich source of antioxidants to protect and calm skin. Facial Massage Japanese facial massage is a very special beauty regimen enhancement. This practice has been proven to de-puff skin, and boost microcirculation, and increase skin’s overall glow. This invigorating massage not only refreshes blood cells and removes that waste, but feels wonderful, too. With only two extra minutes, it is an excellent way to incorporate a moment of self-care into your skincare ritual. Tatcha founder Vicky Tsai is a big fan of daily facial massages in both her morning and evening rituals. “In the morning, I massage my face with the Purify step to stimulate my mind as well as my skin,” she says. “In the evening, I perform a massage as I moisturize skin in the Nourish step. There are many ways to perform facial massages, but the key is to always move upward and outward, from the center of the face.” Discover a skin-healthy ritual and more at tatcha.com.

Acne Skincare Routine
Caring for SkinJan 5, 2022
Acne Skincare Routine

From blackheads and whiteheads to painful, inflamed cystic breakouts, acne appears in many forms. If you’re experiencing any type of congested skin, you’re certainly not alone – acne is the most common skin condition in America, with more than 85 percent of people experiencing some form of it in their lifetime. But there is good news: there are ways to manage acne. Below, we dive into what acne is, what causes it, and how to help treat it. What is acne? Acne forms when pores become clogged with excess oil, dead skin cells, and sometimes, bacteria. The resulting inflammation is typically a swollen, red pimple. The origins of acne are fairly unknown, but scientists theorize that our prehistoric ancestors may have lost their fur faster than their sebaceous glands could adapt, leading to an overabundance of oil. What causes acne? Though it’s more common in teens due to a surge in hormones, anyone can get acne, even babies can experience acne. It’s most often caused by fluctuating genetics, hormone levels, environment, and lifestyle — factors that can affect anyone. Pores are the small openings on the top layer of your skin that release sweat and oil, and they tend to be most visible on the oily areas of your face, like your T-zone (forehead, nose and chin). Clogged pores occur when your skin is regenerating new skin cells during its natural renewal process and the dead skin cells become trapped in your skin, which leads to an increase and buildup of oil production, dirt, and dead skin cells. This can be caused by a variety of factors including bacteria, sweat, hormones, makeup, or incorrect skincare products. These dead skin cells, dirt, debris, and sebum (also known as excess oil) then clog pores by sticking to their sides—which results in breakouts and blemishes such as pimples, blackheads, and whiteheads. It’s also worth considering other factors when breakouts suddenly occur. The Japanese skincare ritual isn’t about overnight transformations or aggressive treatments. Rather, it’s about meditative moments attending to your skin and to yourself, every single day. To truly care for your skin, you must go beyond trying to eliminate a pimple or splashing away makeup. Think of your skin as a reflection of your body. Could it be stress that causes a breakout? A lack of sleep that results in dry or dull skin? Skincare can only go so far if you aren’t paying attention to the state of your soul. What products can help treat blemishes? Everyone's skin is different, and your skin can be ever-changing. Consult it daily to assess how it’s reacting to any rituals or treatments. It can be so satisfying to focus on one skin issue until it’s gone, but it would save you lots of effort to try and prevent the issues from occurring in the first place. By purifying, polishing, plumping, and nourishing your skin with a classic Japanese skincare ritual each and every day, you can help minimize those issues that irritate you, whether it’s a breakout, dry texture, or sunspots. The building blocks of a beautiful skincare ritual, particularly for those that are experiencing breakouts, start with the basics: cleansing, exfoliation, treatment, and moisturizing. Cleansing Cleansing is one of the most important aspects of your daily skincare ritual, no matter your skin type. Removing excess oil, sebum, makeup, sunscreen, and debris is vital for happy skin. Particularly if you have oily skin or an oily T-zone area, your skin produces extra sebum that can lead to clogged pores and eventually breakouts. Cleansing with The Deep Cleanse is a great start to your morning and end of your day. The gentle gel cleanser lathers into a creamy foam to lift away oil without over-drying. Skin is left feeling refreshed and comfortable afterward. Exfoliating Rice is the basis of our exfoliants. We love this humble dietary staple because it effectively removes impurities while providing skin-nourishing oils, which is perfect for those experiencing blemishes. A natural enzyme exfoliant, rice bran boasts potent antioxidants and nourishing moisturizers, and when activated with water, rice powder can not only decongest your pores, but also brighten skin tone, diminish the look of hyperpigmentation, and help enable skin to better absorb the next steps in your ritual. Many conventional Western exfoliants contain seeds, salt, or ground shells that can tear and tug at the skin, with even weekly use causing irritation. Rice powders are beloved because they can be used every day without stripping or pulling at your skin. Instead, the foam delicately removes the dead skin cells that make your complexion appear dull. Try our bestselling Rice Polish Deep —it’s composed of finely ground rice bran, papaya enzymes, and wild rose to promote healthy, natural skin turnover. To activate the powder, simply add a drop of water to create a creamy foam. Serums and Treatments For your night routine, we recommend our Violet-C Brightening Serum , a clean, kind-to-skin formula with two types of Vitamin C and antioxidant-rich Japanese beautyberry. Mild fruit AHAs also work to resurface and exfoliate dull skin. The brightening serum helps to reveal a translucent, radiant glow. A brightening serum can also help lighten the appearance of scarring. Similar to our Violet-C Brightening Serum, our Violet-C Radiance Mask is formulated with Japanese beautyberry, two types of Vitamin C, and AHAs from seven fruits. This creamy, rinse-off mask helps treat dullness, uneven skin tone, and texture—and helps provide antioxidant protection from sun damage while revealing softer, glowing skin. Moisturizing Those experiencing blemishes and breakouts may be tempted to skip moisturizers altogether, thinking it may cause even more to appear. However, a lack of hydration will cause a dryness imbalance, thus causing the skin to create excess oil, and increasing the potential for additional blemishes. Look for a moisturizer that hydrates but doesn’t leave skin coated or greasy. The Water Cream was created for congested skin specifically, as it’s a lightweight, clarifying cream that releases a burst of hydrating nutrients and pore-refining botanicals for healthy, balanced skin. The unique water-burst formula breaks upon application to deeply deliver treatment benefits and hydrations without leaving skin sticky or greasy. “When I talk to women with acne or eczema, they often tell me that they feel as if their skin has betrayed them,” says Tatcha founder Vicky Tsai. “I understand that because I thought of my skin as being out of control, too,” she says. “But perhaps the most valuable lesson the Japanese approach to beauty has taught me is that skincare is about caring. Your skin works hard for you. If you show it attention and love, it will reward you with a healthy radiance.”

Skincare Routines for Women of Every Age
Caring for SkinNov 12, 2021
Skincare Routines for Women of Every Age

Relationships come and go, but the one with your skin will always be sacred. It’s a lifelong commitment that requires patience, love, and experimentation as your complexion changes. It is never too late to start taking care of the future health of your skin. With both reliable skincare and a healthy lifestyle, you can feel confident in your skin at any age. In addition, no matter what skincare ritual you adopt, it is also imperative to include a daily SPF to protect your skin from harmful UV rays. Keep reading to discover suggestions for how to put together a skincare ritual for every age. In Your 20'sWhen you focus your skincare ritual on illuminating your natural beauty, you are better able to keep your skin bright and fresh at every age. Your ritual at this age should include calming and brightening formulas to protect your skin from the elements and maintain a healthy glow.Gentle CleanserIn your twenties, your skin turnover is around every twenty-eight days instead of the intense oily-ness you might remember from your teen years. This means you need a gentle, soothing cleanser, not one filled with harsh ingredients. The Rice Wash is a soft cream cleanser that gently rids skin of impurities to reveal your radiant glow. Without disrupting delicate skin barriers, this cleanser effectively washes away pollutants with its pH-neutral amino acid base. A combination of hyaluronic acid and Okinawa algae leaves skin feeling moisturized and hydrated.Vitamin C SerumVitamin C can help brighten your skin at any age, including in your twenties. Our Violet - C Brightening Serum is oil-free and combines 20% Vitamin C + 10% AHAs to help soften and smooth for more radiant, even-toned skin. AHAs are effective, yet gentle, exfoliants that help brighten skin, making them ideal for use in your twenties and throughout your lifetime.Daily SPFDon’t forget sunscreen, even in the colder months of the year. Utilizing products with SPF can protect your delicate skin from the harsh UV rays of the sun. Our lightweight Silken Pore Perfecting Sunscreen contains broad spectrum SPF 35 and smooths the look of pores, making it suitable for use as a primer.Nourishing Eye CreamAs you age, the skin around your eyes becomes thinner, so adding extra nourishment will keep the area plump and hydrated. By beginning to use an ultra-nourishing eye cream in your twenties, you will soothe the delicate area surrounding your eyes. The Silk Peony eye cream effortlessly melts into your skin to provide hydration and moisture. Ideal for use before makeup application, it helps reduce the look of fine lines to smooth skin.In Your 30'sNow is the time to be kind to your skin as you seek nourishing formulas to balance and protect. As you age, cell turnover begins to slow and your skin also experiences a decrease in collagen production. This can lead to the appearance of fine lines, crow’s feet, and hyperpigmentation. While the appearance of your skin is also reliant on environmental factors and your lifestyle, we recommend a skincare ritual in your thirties that focuses on protecting your skin and boosting your natural radiance.Cleansing OilA hydrating 2-in-1 makeup remover and cleanser will be your best friend in your thirties. You’re balancing a busy schedule and crave products that can do it all. The Camellia Cleansing Oil is a beautiful and refreshing start and end to each day, which is why many women in their thirties love this formula. It is blended with camellia oil to nourish the skin, gently melt away oils, and remove waterproof makeup, which leaves the skin feeling softer than silk.Gentle ExfoliatorAt least once a week, adding a gentle exfoliator to your skincare ritual will help you keep a radiant glow throughout your thirties. Clear the buildup in your pores and leave your skin plump and refreshed with The Rice Polish: Gentle. This gentle enzyme powder exfoliates deep into the pores without stripping the skin of essential moisture. The blend of nourishing Japanese rice bran and Japanese wild rose lathers into a creamy foam for a calming experience.SerumApplying a serum before your moisturizer can help both products work better, boosting your skin barrier. The Dewy Serum is a 3-in-1 serum of clean, kind-to-skin ingredients that gently resurfaces with lactic acid. Learn more about how The Dewy Serum helps to renew your skin here.MoisturizerA beautifully hydrating moisturizer, like The Silk Cream, is an essential part of skincare at every age. This soft weightless gel cream contains hydrating silk and Hadasei-3™, a trio of Japanese superfoods that leave your skin feeling supple and nourished.Eye CreamIn your 30’s, it’s essential to use a daily eye cream to help keep the thin delicate skin around your eyes plump and firm. Our Luminous Deep Hydration Firming Eye Serum is formulated with a blend of Okinawa red algae, honeysuckle leaf, and caffeine to provide instantly visible firming, reduced puffiness, and a boost of plumping hydration to diminish the look of fine lines.In Your 40'sAs cell turnover slows to around every fifty days in your forties, making minor alterations to your skincare to further honor your skin will keep you looking and feeling your best. It’s essential to exfoliate several times a week and use moisture-rich ingredients like hyaluronic acid to help keep your skin looking and feeling plump and dewy.CleanserCleansing your skin is not just about skin hygiene, it’s a way to refresh and recharge as you begin and end each day. A gentle cleanser, like The Rice Wash, is a dreamy way to refresh your skin. With a pH-neutral amino acid base, Japanese rice powder, an Okinawa algae blend, and Hyaluronic Acid, you’ll cherish the way your skin feels after using this formula.ExfoliatorEvery few days, we recommend using an exfoliator that can help gently clear your pores, like The Rice Polish: Classic. Treat your skin with this water-activated exfoliant of nourishing Japanese rice bran and silk protein, which transforms into a creamy foam for smooth, polished skin with a healthy glow.TreatmentTo keep moisture locked into your skin, we recommend layering your skincare or finding products that do multiple things at once. For example, our Indigo Overnight Repair cream is a serum-in-a-moisturizer. Use it at night to help bring a fresh, dewy glow to your skin by morning. Learn how it works in tandem with the body’s natural overnight healing here.Women Over 50As the skin becomes more mature, it begins to become thinner and lose elasticity. In your 50’s and beyond, we recommend focusing on formulas that add plenty of moisture. You can also take time for a bit of self-care each morning by doing a gentle facial massage, which can help provide lift to your skin. Using a massage tool that can be heated and cooled like our Akari Gold Massager will aid in rejuvenation.CleanserA gentle cleanser each morning and night will keep your skin fresh and radiant. The Camellia Cleansing Oil is a 2-in-1 oil cleanser that will soften, rejuvenate, and seal in moisture. As skin ages, it can lose moisture faster, so this oil cleanser can help boost hydration.EssenceAfter cleansing, add an essence to help the rest of the formulas in your skincare ritual bring maximum benefits to your skin. Resurface, soften, and plump with The Essence, which contains Hadasei-3™, a trio of fermented Japanese superfoods, proven to make your skincare ritual more effective.Hand CreamAging gracefully also means caring for your hands, which should be an essential part of your skincare routine. Carrying a luxurious hand cream in your bag when you are on the go will not only help you stay moisturized, but also provide gentle moments of self-care throughout your day. Our Indigo Soothing Hand Cream is a dreamy blend of Japanese Indigo, silk extracts, and squalene that work to soothe and calm irritated skin.MaskBefore applying moisturizer and eye cream, consider adding a face mask to your routine for even more hydrating and nourishing skincare benefits. Our Luminous Deep Hydration Lifting Mask is a unique, coconut-derived sheet mask that is powerfully hydrating. It can boost the moisture content of your skin by up to 200% in 15 minutes for a plump, luminous complexion.Deeply Moisturizing CreamIn your 50’s and beyond, it is the perfect time to bring even more hydration to your skin and address fine lines and wrinkles. Our Ageless Enriching Renewal Cream is an intensely rich, hydrating, and moisturizing face cream that helps nourish the skin and address the advanced signs of aging. It is ideal for dry to very dry skin types.With our nutrient-rich formulas that help balance, nourish and protect the skin, you can begin to embrace beauty at every age. By showing devotion to your skin, you’ll be well on your way to experiencing a healthy, radiant glow that comes from within.

What Does Hyaluronic Acid Do for Skin?
Caring for SkinNov 10, 2021
What Does Hyaluronic Acid Do for Skin?

If you’re curious about hyaluronic acid for skin, you’re certainly not alone. Within the last year, the super-hydrating ingredient was America’s most Google-searched skincare product. But what is this buzzy product, and what does hyaluronic acid do for your skin? (Hint: hydration boost, radiant glow, and more.) What Is Hyaluronic Acid?Hyaluronic acid is a gel-like molecule that acts as a humectant, drawing water into our cells for deeply moisturizing benefits (resulting in plump, hydrated, and dewy skin). Our skin interacts with hyaluronic acid especially well because it’s actually naturally produced within our bodies –but we produce less and less as we age, meaning our skin naturally becomes drier with each passing year. Hyaluronic acid’s name is a tad deceiving – it’s not an exfoliating acid, but rather helps skin not only retain moisture, but also calm and even repair.Below, discover the four impressive hyaluronic acid benefits for skin when consistently used in your daily ritual.BENEFIT #1: DEEPLY HYDRATESHyaluronic acid’s first and foremost benefit? Hydration. Think of it as a tall, refreshing glass of water for your skin. In fact, this hydrator is so effective that it can attract and hold onto a thousand times its own weight in water – meaning it can deliver a constant stream of hydration throughout the day. Hyaluronic acid is also so powerful that one gram of it can hold up to six liters of water.BENEFIT #2: PLUMPS SKIN FOR A RADIANT GLOWPerhaps one of the most impressive benefits of hyaluronic acid on skin is its ability to plump. Beyond its stunning capability to provide a powerful hydration boost, hyaluronic acid works overtime by replenishing skin for a healthy, plump look and feel. When hydration levels are restored, skin looks dewy and imparted with a new radiant glow. But the healthy-skin glow isn’t just surface level. Below the skin, hyaluronic acid utilizes skin's natural hydration to enhance fullness to visibly plump skin. This revitalizes skin, leaving it both looking and feeling smoother.BENEFIT #3: REPLENISHES COLLAGEN AND CERAMIDESIn addition to restoring skin’s moisture and volume, using hyaluronic acid on your skin can help stimulate the production of collagen, the skin-firming protein. By jumpstarting the body’s natural collagen-making processes, hyaluronic acid helps keep skin fuller, more supple, and even repair more quickly. It can also help to replenish ceramides within the skin. This helps to ensure a healthier skin barrier function, which aids in the reduction of future moisture loss, leaving skin visibly smooth and plump.BENEFIT #4: SOOTHES EVEN THE DRIEST SKINHyaluronic acid is also a humectant, which means it draws moisture from the air. Humectants are particularly wonderful in skincare because of their ability to boost hydration, especially for dry and dehydrated skin. Hyaluronic acid’s moisture-binding capabilities are exceptionally potent for those with dry skin because the loss of a natural moisture balance can leave skin weak, unhealthy-looking, and uncomfortable. Basically, hyaluronic acid’s powerful properties can lead to healthier-looking, stronger, and more radiant skin.The hyaluronic acid benefits for skin are incredibly impactful – but are there any negatives to using the powerhouse ingredient? Shockingly, no. Hyaluronic acid side effects are pretty nonexistent; it’s incredibly gentle and helpful for all skin types and even naturally calming on the most sensitive and breakout-prone skin. Applying hyaluronic acid topically, via a serum, moisturizer, or even a face wash is a brilliant way to capture the restorative and soothing benefits.How To Add Hyaluronic Acid To Your Routine?Is your hyaluronic acid interest piqued? Here at Tatcha, we treasure the nourishing and hydrating ingredient and it can be found in a bevy of our bestselling favorites.The Dewy Skin Cream, The Dewy Serum, and The Rice Wash all contain a significant amount of hyaluronic acid to help leave skin soft, comforted, and deeply nourished.The Rice Wash is a wonderful way to cleanse skin –while also simultaneously hydrating. The creamy cleanser has a special blend of Okinawa algae and hyaluronic acid to help replenish skin’s natural moisture reservoir, immediately leaving skin soft, comforted, and deeply nourished.Serums are an incredible source of deeply-concentrated ingredients, and The Dewy Serum is a beautiful way to jumpstart your skin’s natural HA molecules, keeping you hydrated all day long. It boosts skin’s hydration with hyaluronic acid, squalane, and lactic acid from Hadasei-3. The 3-in-1 hyaluronic acid serum gently resurfaces, plumps, and locks in moisture for smoother and dewier skin.If you’re seeking a deep dose of hydration in your daily ritual, try The Dewy Skin Cream. The rich, moisturizing cream not only plumps hydration levels with hyaluronic acid, but also includes antioxidant-packed Japanese purple rice for a dewy, healthy glow.

Fall Skincare Tips for Hydrated & Radiant Skin
Caring for SkinOct 31, 2021
Fall Skincare Tips for Hydrated & Radiant Skin

Every season is a new beginning for your skin. As the leaves change, so too does the need to revitalize your skincare rituals in preparation for colder temperatures. While the fall is not as harsh as winter, now is an ideal time to start using thicker formulas to protect and hydrate your skin. As you exchange your summer clothes for fall sweaters and wool coats, making some subtle changes to your skincare shelf can be beneficial as well. Whether you are outside on a chilly night or inside with central heating turned on, your skin is susceptible to drying. Keep the moisture locked in with these hydrating skin care tips for fall.Use Gentle ExfoliationFor radiant skin all season, reduce the number of times you exfoliate per week. Instead, exfoliate daily with gentle ingredients. It’s still important to exfoliate to fully clear out dead cells so that your skin can absorb the moisturizing fall skin care products you are using. However, instead of strong retinoids, try a gentle formula like The Rice Polish: Classic. With Japanese rice bran and silk protein that transforms into a creamy foam, you’ll enjoy a deep cleanse without experiencing the redness caused by harsh exfoliators.Try a Thicker MoisturizerLightweight moisturizers are great for the summer, but once the colder weather sets in, moisturizers are a key fall skin care product with the extra nourishment they provide. With a special blend of Okinawa algae and hyaluronic acid, The Dewy Skin Cream is a dreamy formula for parched skin. It leaves your skin feeling dewy, plump, and comforted so that you can feel your best all season.You’ll also reap the benefits of Japanese purple rice in this cream, which helps shield your skin from environmental stressors with the power of strong antioxidants. To further your treatment, we recommend adding an ultra-hydrating sheet mask to your weekly routine during the fall, like The Luminous Deep Hydration Lifting Mask.Take Care of the Rest of Your SkinIt is not only your face that feels the effects of the changing weather conditions. Fall skin care should be inclusive of your entire body. Give your hands, legs, and elbows a bit of TLC by applying our ultra-nourishing Indigo Soothing Body Butter after every shower. Applying this body butter while you are still wet will help lock in moisture. When you are on the go, be sure to have a hand cream like our Indigo Soothing Hand Cream in your bag for use after you wash your hands throughout the day.Use a HumidifierPart of your fall skin care transition should include adding a humidifier to your room. Central heating can be very drying, which threatens the health of your skin’s moisture barrier. While a thick moisturizer is a great defense, adding humidity back into the room will also help. Particularly if you notice that your skin is flaky or your lips are constantly dry, a humidifier can aid in resolving these issues. You can use a humidifier at night while you sleep and during the day at the office, and a portable version anytime you are traveling.Don't Forget SunscreenIt may not be sunny every day in the fall, but it’s still essential to have SPF as a part of your fall skin care routine. Even on days that are cloudy and cold, the sun is still strong and your skin can be exposed to damaging UV rays. Our bestselling Silken Pore Perfecting Sunscreen has broad spectrum SPF 35 that will protect your skin from sun damage and leave it feeling soft and supple. Our weightless SPF cream can be applied after your moisturizer and before your makeup to achieve optimal benefits.

What Kind Of Primer Do I Need?
Caring for SkinAug 31, 2021
What Kind Of Primer Do I Need?

You may be wondering how our iconic Liquid Silk Canvas and The Silk Canvas differ, and which one best suits your skin, so we made this little guide to help. What’s the difference between the original Silk Canvas and the new Liquid Silk Canvas? The Silk Canvas is a rich balm and is velvety soft on skin. The Liquid Silk Canvas is an oil-free fluid and feels weightless on the skin. Do both formulas protect the skin from makeup and pollution the same way? Yes! Both the original balm and new oil-free fluid are skincare-first formulas made using three types of Japanese silk, skin-protecting botanical extracts, and Hadasei-3, our antioxidant complex for healthy, ageless skin. As a result, both formulas help to protect skin from makeup and pollution. Do both formulas improve the wear of makeup the same way? Yes! Both the original balm and new oil-free fluid provide a beautiful canvas for makeup from your face, to your eyes and lips. Also, both formulas pair beautifully with liquid, cream, and powder makeup to provide remarkable makeup payoff and prolonging its wear. How can I choose which format of The Silk Canvas is best for me? Good news, it’s totally up to you. If your skin tends to get mid-day shine, if you prefer liquid formulas, or if you like your primers to feel lightweight, you’ll love the new Liquid Silk Canvas. If your skin is feeling a bit dry, or if your skin just loves richer, creamier textures, the original Silk Canvas is the one for you. Also, our skin changes with the seasons, our hormones, and our diet. The good news is, no matter how it’s feeling, there’s a Silk Canvas for you. We can’t wait to hear how your skin is looking after you try these formulas and thank you always for the honor of taking care of you. Wishing you healthy-looking skin and perfect makeup, The Tatcha Family

How to Enhance Your Natural Beauty With the Silk Powder
Caring for SkinFeb 28, 2021
How to Enhance Your Natural Beauty With the Silk Powder

When it comes to beauty rituals, we believe that beautiful makeup begins with beautiful skin. That’s why we formulate both our skincare and makeup with protective, nourishing ingredients. Silk is one of the best examples of this; its amino acid–fortified structure is so similar to that of our skin that it sits like a weightless veil, cocooning our faces in protection and nourishment while imparting the smooth, silky luster associated with the beloved fabric. Our newest offering, The Silk Powder, demonstrates how these time-tested ingredients can care for your skin while helping you look like the best version of yourself. This talc-free setting powder protects skin and makeup, blurring pores and shielding skin from blue light and pollution, all while imparting a soft-radiant finish that looks beautiful with or without makeup. We asked our very own Global Director of Artistry and Education, makeup artist Daniel Martin, to share how to create a natural makeup look with The Silk Powder. When developing the formula, we turned to Martin’s expertise in the field; he has mastered the delicate art of creating a “no-makeup” look better than anyone we know. Tatcha founder Vicky Tsai, a long-time friend of Martin, says it best: “He believes makeup is not just about covering up, but elevating and exposing natural beauty.” Read on for his tips, how The Silk Powder compares to its inspiration, and more.The Silk Powder is inspired by oshiroi, a protective makeup worn by geisha. What fascinates you most about the traditional geisha beauty ritual?The ritual of time and application in the process of transformation. From the tools, to placement and skin prep underneath, it is the true form of a beauty ritual respecting the art and practice of it from start to finish.Oshiroi is the opaque white powder that gives geisha their otherworldly appearance while shielding their delicate complexions, but The Silk Powder is translucent, which makes it more palatable for modern-day makeup looks. How else would you say The Silk Powder compares or differs to traditional oshiroi?The Silk Powder blurs out pores and fine lines while also setting and finishing makeup, similarly to oshiroi. Adapting oshiroi’s protective benefits for the 21st century, The Silk Powder acts as an invisible barrier between the skin and the elements: anti-pollution and blue light ingredients filter pollutants and blue light emitted from screens, both of which may cause premature signs of aging and irregular skin pigmentation. Similar to the powder that inspired it, the finely milled texture of The Silk Powder helps makeup last 8 hours* and prevents transfer onto face masks and clothing. Instead of an opaque white appearance, this translucent powder uses a blend of pink and gold Japanese pearl powder to give a soft-radiant finish for a shine-free, video-friendly glow.While it appears to have many benefits, what do you love most about The Silk Powder?The anti-pollution and blue light aspect feels especially beneficial now, with many of us spending a significant part of our day looking at our phones and computers.What is your makeup ritual for a more natural look?For a no-makeup look on oilier skin, I’ll first apply 1-2 pumps of The Liquid Silk Canvas all over the face. For drier skin, use The Silk Canvas. These primers create a really great magnet for foundation, but also protect the skin. I’ll then use a large powder brush to apply a light dusting of The Silk Powder all over the face, focusing on areas that shine. This gives you the protection you want while also blurring out any unwanted radiance. Then, I like to use a small brush to apply foundation, starting in the center of the face. If your skin is on the drier side, I recommend using a more moisturizing foundation to give a little extra glow. If your skin is on the oilier side, a mattifying foundation will help even out your complexion. After makeup, use The Silk Powder again to set and finish your makeup. A little goes a long way, so use sparingly. This ritual gives a natural radiance without looking flat.Do you have any tips on how to use The Silk Powder?For the best appearance, make sure to really buff the powder into your skin. If you want more coverage in the T-zone to cancel out shine, use The Silk Powder with a powder puff pressed into designated areas.We’d love to see how you enhance your natural beauty with The Silk Powder—share your Tatcha look on Instagram with #TatchaMoment.Watch Daniel Martin Create a Natural Makeup Look*Based on a clinical study of 26 women using a long-wear foundation and the Silk Powder for a duration of 8 hours

Why We Use Natural Ingredients in Our Skincare
Caring for SkinDec 13, 2020
Why We Use Natural Ingredients in Our Skincare

The people of Japan are acutely aware how paying attention to ingredients can be beneficial to their health. Living in a Blue Zone—a region where a high number of people live much longer than average—they know to avoid certain foods, or have a very plant-rich, clean diet to stay healthy. It stands to reason that what is healthy for their body is also healthy for their skin, as many of the ingredients that are commonly found in their diet are also in their skincare. Their centuries-old emphasis on fewer, better ingredients has been a source of inspiration for Tatcha since our beginning. The Tatcha Institute in Tokyo partners with leading plant extraction scientists to harness the powerful efficacy of these ingredients. The basis of Hadasei-3™, our proprietary complex found in every Tatcha formula, is a fermentation of green tea, rice, and seaweed—the trinity of superfoods credited with Japanese longevity. This single combined ingredient yields over 85 essentials for skin health, including lactic acid, enzymes, amino acids, and minerals. This proves that while a formula doesn’t have to be 100% natural to be good for you, natural ingredients can deliver impressive results without harmful side effects, and give the body what it needs safely. Another aspect we consider when choosing our ingredients is provenance. We source plants grown in the most renowned provenances of Japan, based on climate, soil, and other factors. Our partners include family-run farms and small-scale suppliers that have specialized in that ingredient for years—even centuries—in an effort to be more environmentally sustainable and culturally authentic. Here are just a few examples: —Our natural Japanese Indigo, long regarded for its deeply soothing and restorative powers, comes from a family-run farm on the banks of the Yoshino River, which floods annually to replenish the soil with vital nutrients and minerals. Found in: The Indigo Cream, Indigo Soothing Hand Cream, The Rice Polish: Calming —Silk extracts are easily absorbed into the skin, allowing antioxidants and amino acids to help condition for improved elasticity and resilience. This strong fiber has become a cornerstone of many of our formulas, and comes from a company that has specialized in silk extraction since 3500 B.C.E. Found in: The Silk Cream, The Silk Canvas, The Liquid Silk Canvas, The Silk Peony —The 23-karat gold you can see in some of our formulas comes from a small gold-leafing workshop outside of Kyoto, renowned for its whisper-thin sheets of gold. High-quality gold will crush on application and impart a subtle gleam to the skin, one that mica and other inexpensive optical agents simply cannot replicate. It lends an incandescence that flatters any skin tone. Found in: Gold Camellia Beauty Oil, Camellia Gold Spun Lip Balm, Aburatorigami, Plum Blossom Silk Lipstick —Rich in oleic acid and vitamins A, B, D and E as well as nourishing Omega 3, 6 and 9, our camellia oil is harvested from the Goto Islands. The seeds are cold-pressed to extract the essential oil and retain its full benefits.The molecular weight of the oil is an almost identical match for skin, allowing it to absorb quickly and thoroughly. Found in: Pure One Step Camellia Cleansing Oil, Plum Blossom Camellia Lip Balm —The Okinawa Red Algae is harvested by hand from a tranquil lagoon in Yaeyama. Once dried in the sun, it is distilled to retain the plant’s benefits. This specific type of algae helps to enhance skin’s barrier function, replenish the skin’s natural water reservoir, and increase its moisture-retention capabilities. Found in: The Dewy Skin Cream, Luminous Deep Hydration Firming Serum, Luminous Deep Hydration Firming Eye Serum, Luminous Deep Hydration Revitalizing Eye Mask In this season that fills us with kansha, or a deep sense of gratitude, we want to say how thankful we are for our ingredients. We spend as much time on these materials as we do on the formulas themselves, and continuously return to these natural ingredients because they’ve proven to be gentle, pure, and efficacious.