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No matter your skin type, everyone can benefit from a moisturizer. Whether it be a richly hydrating cream or a light, gel-based moisturizer, there’s an option for you. Your dream product should on the most basic level accomplish one major goal: deliver an optimal level of moisture for your healthiest-looking complexion. Below, you’ll find an in-depth guide to your perfect face moisturizer — determined by your skin type. Best Face Moisturizer — Key Ingredients Whatever your skin type, there are a few ingredients to look out for when it comes to selecting a moisturizer. Hydration-boosting superstars: These include hyaluronic acid, glycerin, and ceramides. Hyaluronic acid “traps” water in the skin, helping to increase the skin’s moisture levels. Glycerin boosts hydration and ceramides support the skin’s barrier strength. These ingredients are a cornerstone of almost any moisturizer, but especially so for those with dry skin. Emollients: These super-hydrators are another moisturizer must-have. They include shea and cocoa butter, coconut oil, and plant oils. These ingredients thwart water loss, increase skin softness, and give a silky, radiant look. Antioxidants: Antioxidants protect and heal skin from environmental factors, and can even potentially prevent skin from future damage. We so deeply believe in the protective powers of antioxidants that all Tatcha moisturizers include them. Best Face Moisturizer — How To Apply Morning and Night Now that your face moisturizer interest is piqued, make sure you’re applying your hydrator correctly. Morning and night, after cleansing, using an exfoliating liquid or essence (if using), and applying a serum (if you partake), use a pearl-size amount of moisturizer and place it onto your palm. Apply a dot to each cheek, your chin, and your forehead. Then, using your fingertips, massage gently into the skin. Our founder Vicky Tsai recommends applying moisturizer with clean fingertips or a soft brush, and always applying with upward and outward strokes on the face. Without any further ado, here are the best face moisturizers for you, based on your skin type. The Best Moisturizers for Balanced Skin If you tend to not be either dry, oily, or sensitive, your ideal moisturizer is most likely a hydrating gel cream. This will provide comfortable hydration, but won’t coat the skin in rich creams. Try: Our bestselling The Silk Cream is perfect for almost any skin type, thanks to a trinity of fermented Japanese superfoods, which restores healthy-looking radiance. The visibly firming moisturizer also has a complete liquid silk protein, which parallels the amino acid structure of human skin to hydrate your skin’s surface. The Best Moisturizers for Dry Skin Those with dry skin need extra emollients, ceramides, and peptides to soften the skin’s surface and drench it with hydration. Dry skin loves pampering, so restore it with hydrating moisturizers, rich masks, and protective facial oils. Try: The Dewy Skin Cream is the best moisturizer for dry skin. The rich, moisturizing cream plumps skin for a dewy, healthy glow — thanks to the antioxidant-packed Japanese purple rice, algae, hyaluronic acid, and our superpowered Hadasei-3 Complex (a trinity of Japanese superfoods that restore healthy radiance). The rich texture increases hydration, radiance, plumpness, and overall texture and firmness. The Best Moisturizers for Sensitive Skin If you have sensitive skin, it most likely reacts to certain products or environments, creating itchy, uncomfortable, irritated flare-ups. Or you may find particular ingredients chronically trigger discomfort and redness. Those with sensitive skin may even experience common skin conditions, like rosacea, eczema, psoriasis, and hives. When you have sensitive skin, it can feel like your skin’s entire identity, but you still may have oily, dry, or balanced tendencies. No matter your skin type, sensitive skin ideally needs to avoid synthetic fragrances and aggressive treatments. Your ideal moisturizer is most definitely fragrance-free and hypoallergenic. Try: The Indigo Cream, which was awarded the coveted National Eczema Association Seal of Acceptance, making it one of the best moisturizers for sensitive skin. This multitasking, fragrance-free, and velvety-rich cream delivers therapeutic relief and long-lasting hydration for sensitive skin. The advanced, cushiony texture helps relieve skin, leaving it visibly softer and smoother, thanks to colloidal oatmeal. Colloidal oatmeal is a FDA-designated skin protectant, which helps relieve minor skin irritation and itching caused by sensitivity, eczema, and rashes. The formula also includes Japanese indigo, which is proven to calm and soothe skin. This silky cream is ideal for all skin types, but particularly great for skin that shows signs of eczema, dermatitis, rosacea, and/or allergies. The Best Moisturizers for Oily and Acne-Prone Skin Moisturizers probably aren’t top of your list if you have oily skin or acne-prone skin, but hydrated skin is healthy skin, even for those with acne or excess oil. A lightweight, non-comedogenic formula is the best moisturizer for both skin types. Try: The Water Cream is balancing and lightweight, making it great for those with acne or oily skin. The clarifying gel-cream releases a burst of hydrating nutrients and pore-refining botanicals for healthy, balanced skin. The unique formula delivers deep hydration, without leaving skin sticky or greasy. And the cream employs a few powerful botanicals, including wild rose (for visibly smoothing texture) and leopard lily (to control excess oil and clarify skin). It also has the trademarked Hadasei-3 to weightlessly restore skin’s radiance. The Best Moisturizers for Mature Skin A nourishing and intensely hydrating cream can help boost healthy aging. Look for rich creams that revitalize very dry skin, as well as options packed with antioxidants and ceramides to protect, nourish, and support the skin’s barrier. Try: Tatcha’s newest moisturizing innovation can practically do it all. The Indigo Overnight Repair is a cushiony cream that visibly calms irritation, strengthens the skin’s barrier, and balances the skin’s natural microbiome. Even after just a single night of use, the treatment has been shown to improve skin’s radiance, softness, and suppleness, as well as improve texture and tone. It’s ideal for mature skin, but has been shown to strengthen and hydrate any skin type, too. Whether you need a moisturizer for sensitive, oily, mature, or dry skin, there is a face cream that will provide nourishing protection for you. The key is to first discover your skin type, thus unlocking your dream formula. From there, just apply twice a day, morning and night, and get glowing.

How do you know if your skincare routine is working? For beauty enthusiasts, the journey to discovering the perfect skincare ritualis often filled with experimentation. But while seeking treasures that reveal your skin’s best potential, it can often feel hard to discern whether or not a product is truly working for you. The confusion can be puzzling and even frustrating when investing in products that don’t deliver the intended results. Whether it’s a lack of immediate visual results, an unexpected reaction, or simple curiosity that has you wondering, we’ve created the ultimate guide that answers all of your skincare efficacy questions. Say goodbye to the days of “Is my skincare working?” and hello to your future as an informed beauty lover mdash; it all starts here. How to know if a skincare product is working The best sign of a skincare product working is that it feels comfortable on your skin. In some cases, so comfortable that you might not even notice it’s there! You might wake up in the morning and notice that your skin feels softer or smoother than usual, or you might look in the mirror and notice that your complexion seems a bit brighter and more radiant or you have fewer dark spots on your face— but sometimes, it takes a while (weeks to three months) to notice these differences. After all, when you look in the mirror multiple times daily, tiny changes might be lost on you. If you want to see solidified proof that your skincare is actually working well with your skin, there are two easy ways to gauge progress with a new skincare treatment. Photographic Proof: Take a “before” picture of your skin on the first day of use. Take another on day seven, then after two weeks, then after a month. These visual progress reports should reveal the subtle changes in your skin. Pro tip: Take the photos in identical setups – the same lighting, background, etc. so you have infallible data. Mindful Awareness Method: This option is less scientific and requires a bit of mindfulness and awareness, but nobody knows your skin and its changes like you do. Try noting a specific area of concern, then monitor it throughout your treatment. Do you have a specific bumpy area on your forehead or an intense dry patch near your nose? Consider that your “test” zone for noticing changes or improvements after introducing a product. Should you “feel” skincare products working? Can products be effective without burning? The western beauty world teaches consumers that they need to feel burning for a product to work, but this is one of the biggest untruths in skincare. Your skin exists to protect you, and it communicates when it likes (or dislikes) something. Burning and itching are loud and clear indicators that your skin is unhappy with what you’re doing to it, so be sure to heed those warnings. You don’t need to feel any prickling, itching, or burning sensations. In fact, experiencing such effects while using a new product is a clear sign that it's either too strong for your skin, or the wrong format of a treatment for you. Itching and burning are signs of barrier disruption. Your skin is naturally meant to protect you — maintaining a good skin barrier is fundamental to good skincare, so you should always be mindful of harsh products. Avoid extreme formulas, which can create micro-tears in the skin, to avert this type of barrier disruption in your everyday ritual. The only time you should seek to purposefully disrupt your skin’s natural barrier is under supervised medical treatment; this type of dermatological treatment is not ideal for at-home use because you can end up overly sensitizing your skin. We like to use the phrase “beauty without the burn” to describe our goal when formulating treatments: formulas that are both effective and kind to the skin. How to tell if your skin barrier has been disrupted and the skin has been sensitized Unfortunately, it’s quite easy to tell when your skin has been sensitized, because — as you might’ve guessed based on the term — your skin generally becomes more sensitive. Because it exists to protect you, healthy skin doesn’t react to its everyday environment. However, when your skin’s barrier has been compromised, everything can cause it to react. Your skin will feel much more affected by weather conditions and temperature, and you’ll be far more reactive to sun exposure when your barrier has become disrupted. Even water can burn sensitized skin, and old beauty favorites can suddenly cause reactions. How long does it take to see results from a skincare product? The best skincare is preventative, which — by definition — helps avoid issues instead of solving them. Taking vitamin C doesn’t cure a cold, but it does prevent a lengthy illness and severe symptoms. Skincare often operates in the same fashion. The idea of overnight transformation is an extremely western attitude toward beauty, and shouldn’t be what we seek from skincare. With that being said, however, here’s what you can expect to see when introducing a new treatment. Any results’ timeline truly depends on the type of product you’re introducing into your ritual: some skincare has instant results, some products provide both instant results and effects that develop over time, and other skincare treatments only work over time. Cleansers and sheet masks, for example, should work instantaneously. Exfoliants and essences typically make an instant tactile difference in skin, but visual results usually won’t show until you’ve used them for a while. Generally, when it comes to skincare results, you can feel a difference sooner than you can see it. To notice a visual difference in skin, it should take at least 30 days. A brightening treatment (like our beloved Violet-C Brightening Serum) needs daily use and at least four weeks to see noticeable results. Brightening products specifically need consistent and long-term outlooks because they go hand-in-hand with skin cell turnover. After a full cycle of skin turnover, you can observe whether the skin that’s resurfacing looks and feels healthier than it did before. When using this sort of vitamin C treatment, it’s important to maintain daily use in order to experience visible results and provide the routine nourishment necessary for general skin health. How long before giving up on a new skincare product Try to give your new product the appropriate trial period listed above. And most importantly, don’t introduce any other new products simultaneously to ensure an accurate assessment. After the 30 days — or the 45-60 days depending on the intensity of your treatment — evaluate how your skin looks and feels, then make your determination about whether to continue use. All that said, if you don’t feel satisfied with a new product or treatment, you shouldn’t feel obligated to continue using it. Find what works best for you and complements your unique beauty. How to know if a skincare product is not working Beware of immediate negative effects, such as redness or irritation, which can quickly signal that you’re reacting to a new product. If you’re seeing any dramatic changes that don’t feel good for your skin, it’s probably not the right treatment for you. It’s important to note that, even if a product has been clinically and dermatologically tested to be non-irritating and non-sensitizing, it doesn’t mean that you won’t have a personal sensitivity. Generally, ice cream is great for most people! But even with the tastiest scoop, you won’t enjoy how it feels for your body if you’re lactose intolerant; the same concept holds true for skincare. A good rule of thumb when introducing new skincare is to patch-test — we recommend somewhere hidden, like the neck near your ear, or on your inner forearm — for a day or two before applying to the face. Personal sensitivities will usually make themselves known shortly after application. Is there anything you can do to make a new skincare product work more quickly and effectively? Ensuring that you keep skin at its most optimal level, both healthy-feeling and -looking, is the most vital step you can take to make your products work more effectively. Not over-complicating your skincare routine with multiple new formulas at once, as well as being gentle and mindful when touching your skin, are equally important, too. There are a few products that will help your skin perform at its best. Exfoliation Gentle exfoliation – emphasis on gentle first and foremost – can help you stimulate skin turnover and accelerate visible results in your new treatment. Try an ultra-sensitive option, like The Rice Polish: Calming, for a weekly treatment (or up to two or three times a week). This will help you remove excess dead skin cells, ensuring the product you’re testing out works even more effectively. Essence Proven to make your skincare more effective, essences are a beautiful formula to incorporate into your routine. Ideal for absolutely all skin types, the hydrating and plumping product primes the skin, helping to enhance the performance of skincare that follows. Apply our softening Essence before a new treatment to help super-boost the results. In skincare, as in life, it’s about the journey, not the destination. It may take weeks, or even months, to discover your perfect skincare ritual. Be patient and kind – not only to your skin, but also to yourself.

Ever noticed how good you feel after spending time in nature? Our founder, Vicky Tsai, learned that being connected to nature not only lifts your mood, but has a proven impact on your overall well-being. On her visits to Japan, she fell in love with the Japanese ritual of shinrin-yoku, or forest bathing, which is scientifically proven to decrease stress, lift mood, and improve concentration simply by engaging the five senses in nature. Through extensive research, forest science experts like Tatcha partner Dr. Qing Li of the Nippon Medical School in Tokyo, have found that seeing greenery, hearing birdsong, tasting wild vegetables, touching tree trunks, and smelling the forest’s natural aroma can set off a myriad of health benefits. After studying shinrin-yoku and feeling its effects first-hand, our founder Vicky Tsai and team set out to discover whether these benefits could translate to skincare. While each sense plays an important role, research shows that 50% of the benefits of forest bathing come from “smelling,” or breathing the forest air, which is rich in phytoncides: airborne compounds emitted by trees’ essential oils to ward off mold, bacteria, and insects. When these compounds are released into the forest air and inhaled into the body through the lungs, they’re proven to boost immune function, decrease stress, lower blood pressure and provide a relaxing effect. “This scent stimulates the brain through the olfactory nerve, and has a relaxing and calming effect on the brain, and also has a positive effect on memory,” Dr. Li told us. But, exactly how do phytoncides accomplish all this? Studies have shown that forest bathing for three days and two nights increases what are known as natural killer cells: immune cells that defend against bacteria, viruses, and tumors, as well as anti-cancer proteins. “If you take a forest bath once a month, your body will always remain at a high level of immune function. This is very important preventative medicine,” says Dr. Li. But you needn’t visit the forest to obtain these benefits. Through his research, Dr. Li has found evidence that inhaling essential oils or applying them to the skin can reduce stress levels and increase natural killer cell activity and anti-cancer proteins in the cells. “I used a humidifier to diffuse [hinoki] essential oil evenly into the air in a hotel room, and had the subjects stay in the room for three nights,” says Dr. Li. “The results showed that inhalation of phytoncides increased immune function, decreased stress hormones, and improved sleep.” Informed by Dr. Li’s research, we created the Forest Awakening body care collection. Rooted in the proven power of trees, all three formulas contain our essential oil blend of hinoki, hiba, and cedar, to deliver the benefits of forest bathing to your home. Our Hinoki Body Wash, Milk, and Oil are each steeped in the citrusy wood scent of hinoki to awaken your senses and calm your mind while cleansing, smoothing, and moisturizing your skin from head to toe for holistic care.

Sound is a form of energy that can be heard and felt through the skin and mind, and has long been incorporated into healing practices. In Japan, sound is often used to open and close meditation practices; the clear song of a singing bowl or the pure ring of a bell can instantly refocus a wandering mind. This practice inspired us to offer The Meditation Bell—a tool to help you return the present moment with a single ring. We turned to Nousaku, an esteemed copperware purveyor in Japan, to craft this timeless instrument. Based in Takaoka in Toyama Prefecture—which is responsible for 90% of copperware production in Japan—Nousaku has designed brass and bronze treasures like Japanese tea ceremony utensils, bells, and flower vases since 1916. Their advanced casting techniques, expert knowledge, craftsmanship, and creativity have been passed down through generations. Heard most often through trumpets and horns, brass was the ideal material to create The Meditation Bell, as it is prized for its clear and beautiful sound. Each Nousaku piece is finely shaved by experienced craftsmen, which accentuates the beauty of the brass itself. In a world that is filled with motion, noise, and distraction, this gentle pause invites you to reconnect with yourself. It has also been proven to have a profound effect on your mood, and even your well-being. In a study on the effects of singing bowls in meditation, participants reported significantly less tension, anger, fatigue, and depressed mood following the sound meditation, as compared with pre-meditation.* It’s no wonder that bells have been incorporated into meditation practices for centuries in many parts of the world. We asked our Global Well-Being Mentor, Toryo Ito, how bells are used in his daily life, at his temple in Kyoto: “The healing ring of a bell is used to signal the beginning of activity or a shift between tasks. At our temple, for example, a bell is rung to wake the monks, or when we start reading the sutra. We also like to ring the bell before making a wish.” Informed by his own experience, Toryo Ito crafted a unique meditation practice that you can recreate with The Meditation Bell. To mentally prepare yourself for using the bell in your practice, Toryo Ito recommends ringing the bell during relaxing activities, like when you’re having tea or watching your favorite show. This will help your mind associate its sound with relaxation. For Meditation Step 1: Find a comfortable position. Step 2: Ring the bell to enjoy the reverberation until it fades. Step 3: Meditate for the desired amount of time. Mentally engage with all of your senses. Step 4: Ring it again and enjoy the reverberation until it fades. Step 5: Slowly and naturally go back to daily life. *Goldsby, Tamara L et al. “Effects of Singing Bowl Sound Meditation on Mood, Tension, and Well-being: An Observational Study.” Journal of evidence-based complementary & alternative medicine vol. 22,3 (2017): 401-406. doi:10.1177/2156587216668109

Off the southernmost tip of Japan’s mainland lies Okinawa, an archipelago of wondrously clear water, white-sand beaches, and lush, verdant vegetation. Aside from its natural beauty, Okinawa is home to some of the most abundant coral reefs, incredible wildlife, vibrant blossoms—and some of the healthiest people in the world. Recognized as a Blue Zone, Okinawa is famed for the health, vitality, and happiness of its inhabitants, who happen to enjoy some of the longest average lifespans in the world. The astounding longevity of its citizens can be attributed to their activity—Okinawa is the birthplace of karate—as well as their plant-based, nutrient-rich diet. Surrounded by water, Okinawans have much respect for the ocean and its bounties, and make use of its many offerings in their daily life, from omega-rich fish in meals to red algae in their religious ceremonies. Known as a “treasure from the god of the sea,” this same red algae is a key ingredient in many of our skincare formulas, like The Dewy Skin Cream. With the belief that what is good for the body is good for the skin, Okinawans have included many other local oceanic finds in their beauty rituals as well. One such beauty secret includes kucha, a clay found only in the central and southern seas of these islands. This soil was blessed by marine life, enriching it with minerals and nutrients five million years old. For centuries, Okinawan women have cherished this clay for its superb oil-absorbing properties, using it as a hair powder or face mask. We chose this beloved kucha clay to act as the base of The Clarifying Clay Mask, our sensorial face mask that will help return harmony to your skin. We paired the clarifying and oil-absorbing properties of Okinawa kucha clay with gently exfoliating Japanese konjac (a starchy root vegetable) and warming Japanese volcanic ash to create this innovative clay mask. The Clarifying Clay Mask works in three minutes to help your skin let go of excess oil and sebum, leaving behind only essential moisture. Ideal for oily and combination skin, this mask helps reveal a complexion as clear and beautiful as Okinawa itself, with smoother texture, visibly tighter pores, and a soft, hydrated feel. We hope this timeless offering helps transport you to this wondrous island, if only for a few moments.

As the adage goes, the eyes are the window to the soul, so treat the delicate skin around the eyes with loving care. Below we cover common causes of undereye bags, dark circles and puffiness, along with tips for concealing and boosting hydration and radiance. Why Do Eye Bags and Puffiness Appear Around the Eyes? The area around your eyes is some of your most delicate skin, which is why it’s so important to take care of it. Mild swelling, puffiness, and eye bags (caused by water retention or sagging skin) become more common as you age, and are often a result of an accumulation of fluids in the surrounding tissue. Eye bags, swelling, and puffiness can be caused by: The overconsumption of salt, leading to fluid retention Allergies that cause inflammation and swollen blood vessels Sinus problems Dehydration Fatigue and lack of sleep Stress Crying Underlying medical conditions How Can You Care for Puffiness and Eye Bags? Here are some ways you can get rid of puffy eye bags and rejuvenate your under eye area. First and foremost, hydrate! Drink at least eight glasses of water every day to help flush out retained liquid in your body. This action alone is not only fantastic for your skin health but your overall well-being, too. Reduce your salt, alcohol, and caffeine intake, as each of these can trigger water retention (which can cause puffiness). Incorporate home remedies, such as applying cold compresses, cucumber slices, or chilled tea bags to swollen lids. In addition, add a massage tool to your morning and evening ritual to help reduce puffiness. Try our Akari Gold Massager, which can be used daily to awaken skin, release tension, and visibly reduce puffiness. Embrace mindfulness, which might seem unrelated to eye bags and puffiness, but stress can have lingering effects on our body, particularly our skin. Bringing balance to your life can help reduce stress and minimize its effect on our natural radiance. Incorporating meditation or other calming practices throughout your day, especially before bed, can bring new levels of peace and calm and a renewed sense of well-being. Utilizing an effective skincare routine, which reminds us: Are There Specific Products to Care for Puffy Eyes? We offer a collection of hydrating creams, masks, and serums to plump and nourish the skin around your eyes. Here are a few of our favorite eye treatments and skincare for under eye bags and puffiness. The Silk Peony Melting Eye Cream – This cushiony balm, designed for comfort around the delicate eye area, melts upon application, releasing a powerful moisturizing elixir with line-smoothing liquid silk and moisture-locking Japanese white peony to reveal a healthy radiance. Ageless Revitalizing Eye Cream – The rich, velvety eye cream is packed with antioxidants, botanical extracts, Okinawa red algae, and hyaluronic acid. The luxurious treatment revitalizes and brings a firmer look to the eyes. Luminous Deep Hydration Firming Eye Serum – This weightless serum firms the look of skin, reduces puffiness, and hydrates. The treatment features Okinawa red algae, honeysuckle leaf, and caffeine to plump and diminish the appearance of fine lines, as well as a cooling ceramic applicator and 23-karat gold to help give under eyes a brighter appearance. What is the Best Way to Apply Products Around the Eyes? Applying eye cream both day and night is a vital part of your skincare ritual. Because the skin around your eyes is so delicate, it is important to use a gentle touch. Think of applying products to this area like a whisper to the skin. Take care to tap it on gently with your ring finger, as this ensures you won’t pull the skin too harshly while applying. Be sure to apply your eye cream after cleansing and toning, but prior to applying your moisturizer, as you want to ensure that your eyes are treated to the product’s maximum benefits. Let the cream absorb and sink fully into your skin to enjoy hydration, nourishment, and increased suppleness. Explore our full collection of products for radiant eyes at tatcha.com.

How Congested Skin Affects Emotions + What You Can Do About It Though we’re taught not to worry about what others think, most of us still feel self-conscious about our appearance from time to time—namely, our skin. While spotless, youthful complexions remain the beauty ideal in most cultures, anything that falls short can cause feelings of shame and embarrassment. A 2020 study in The International Journal of Psychology Research showed that depression, anxiety, and fear were markedly more prevalent among people who experience a range of skin conditions, but particularly those with active, congested complexions. These emotions aren’t exclusive to those with the most severe acne, either. Dr Emmy Graber, president of the Dermatology Institute of Boston told the New York Times , “The problem is defined by the patient. Someone with just two or three pimples can be very distraught.” A study by the University of Western Ontario’s Department of Psychiatry showed that the condition of our skin can influence whether we feel in control of our lives. Those living with active or congested skin may find themselves on a never-ending search for the formula that will clear their skin once and for all. As Dr. Angela Lamb of Westside Mount Sinai Dermatology Faculty Practice told US News & World Report , "Many women feel very defeated," "They have tried what they consider everything and they still do not have the skin they want.” Convinced that stronger formulas result in stronger results, many have ended up damaging their skin further. A recent study by the Canadian Dermatology Association showed that overusing antimicrobial agents like salicylic acid or retinoids decrease microbiome diversity, which can cause the very skin inflammation users were hoping to erase. At Tatcha, we believe in a different approach that puts the care back in skincare. The skin is a wondrous, dynamic organ that carries us through life and protects us from the outer world. It was not meant to be burned, stripped, and scrubbed, but treated with daily attentive care and support. To create the most effective skincare without upsetting the skin’s delicate balance, scientists at the Tatcha Institute in Tokyo put harmony at the center of everything they do. This philosophy is influenced by classical Japanese cuisine: simple yet complex, each flavor contrasts and complements the others to create a symphony of tastes that please the senses and nourish the body. Similarly, instead of relying on a high percentage of a single ingredient, our scientists believe that a formula is greater than the sum of its parts. The newest manifestation of this philosophy is The Texture Tonic, our gentle liquid exfoliating treatment. Like all Tatcha formulas, it is crafted from a balance of gently effective Japanese botanicals, and proven clinical ingredients. The result is a gently effective exfoliating treatment that works with skin, not against it, avoiding the irritation and inflammation that can come with harsher formulas. AHAs derived from fruits loosen the bonds between dead skin cells, removing the surface layer of skin to reveal a smoother complexion and radiant glow. Meanwhile, wild rose fruit extract, which is rich in flavonoids (antioxidants) and tannins (astringents), minimizes the look of pores and inhibits excess oil production without stealing essential moisture. Powerhouse niacinamide, a stable form of Vitamin B3, firms the walls of enlarged, sagging pores to further reduce their appearance while also calming the complexion and reducing redness. Japanese mugwort, a time-honored medicinal herb with soothing, anti-inflammatory properties, supports the skin barrier function by increasing water retention. In fact, unlike many exfoliants, The Texture Tonic actually adds moisture back into the skin, instantly increasing hydration by an average of 124%.* For best results, we recommend using The Texture Tonic as part of your daily, and/or nightly ritual. Apply with a cotton pad to clean, dry skin. By removing excess oil and buildup, The Texture Tonic clears the way for all your skincare to absorb more easily. Follow with The Essence to further replenish hydration, apply a serum next if desired, and finish with a moisturizer to lock in all that nourishment. *based on a bio-instrumentation study conducted on 33 panelists over 8 hours -The Tatcha Institute

Niacinamide – a wondrous name with big, effective results. Niacinamide has become a skincare buzzword in the last few years, and for good reason. Famed for its bevy of benefits, including visibly improving dull, uneven skin tone, strengthening the skin barrier, restoring moisture loss, and boosting skin’s natural hydration levels. It does all that – and even more. Below, we uncover the benefits of niacinamide, what it does for the skin long term, and how to use niacinamide in your skincare ritual. What Is Niacinamide? Niacinamide is a form of Vitamin B3 and is also known as nicotinamide. What makes niacinamide so impressive is that it’s water-soluble, meaning it’s perfectly stable in the presence of heat and light – unlike many similar superstar ingredients (like Vitamin C). Because it’s so shelf-stable, this means niacinamide is much more effective in skincare ingredients and products, so you actually can get the true effectiveness and benefits promised on the bottle. What Does Niacinamide Do? A better question might be, what can’t niacinamide do? It’s most famed for its ability to help visibly reduce the appearance of enlarged pores, which is accomplished by decongesting pores. Consistent usage shows that niacinamide can also prevent oil and debris from getting backed up in the pores, which can lead to clogged and enlarged pores. Niacinamide is also anti-inflammatory, meaning it’s great for those that are acne-prone. Plus, it helps the overall health of your skin, thanks to helping skin produce more ceramides, which in turn improves the well-being of the skin barrier. Benefits Of Niacinamide For Skin The superstar ingredient has countless benefits. Here are a few of its most impressive. Improves Skin’s Hydration Levels Beyond helping to visibly reduce the appearance of pores, niacinamide also restores skin’s natural moisture levels and can even boost the hydrating abilities of moisturizers applied afterward. The skin-restoring ingredient is particularly special because it’s ideal for a vast array of skin types, from blemish-prone to sensitive, as it can help restore the skin barrier. Reduces the Appearance of Uneven Skin Tone, Dark Spots, and Fine Lines Niacinamide can also visibly even skin tone, texture, and discoloration—the ingredient can target excess skin pigmentation and reduce the appearance of discoloration and even prevent new discolorations from appearing. With consistent usage, niacinamide can help pores appear smaller, skin tone appear more even, visibly reduce excessive fine lines and wrinkles, and give skin an overall healthier glow. How Often To Use Niacinamide From toners to serums to creams, niacinamide can be found in a plethora of products. No matter your product of choice, if you don’t use it correctly, you may not receive the incredible benefits of the superpowered ingredient. Wondering how often to use niacinamide? It depends on your formula. For a hydrating exfoliating toner, you may enjoy using it daily or every other day. While a hydrating and soothing niacinamide serum can be used twice a day – same for a healing niacinamide face cream, too. The only time to use caution with a niacinamide product is when the formula includes additional powerful ingredients, like Vitamin C. In that case, introduce it to your ritual slowly to see how the skin reacts, ideally once or twice a week at first to assess how skin handles it. Best Niacinamide Products Incorporating a niacinamide product into your skincare routine is beneficial in many ways. Incorporating several niacinamide products though? Innumerous benefits. Here are a few of our favorite niacinamide-boosted products. A Healing SPF The Silk Sunscreen is our newest SPF innovation – boosted with mineral SPF 50+ protection, hyaluronic acid, and beloved niacinamide. The niacinamide visibly evens skin tone, reduces redness, and visibly firms the look of pores, while hyaluronic acid helps to immediately boost skin’s natural moisture levels, softness, and skin tone. And as the name hints, the formula features a rather unique ingredient: silk. Surprisingly, silk has an amino acid structure similar to that of skin, which allows the silky liquid to provide a protective veil of hydration without weighing your skin down. Basically, it makes your skin feel healthier, while also providing incredible sun protection. Massage on daily before any interaction with the sun. A Hydrating Liquid Exfoliant An exfoliator with niacinamide can be especially beneficial when applied after cleansing to help rehydrate and replenish skin. Try using an exfoliating liquid, like The Texture Tonic. This formula features niacinamide, fruit AHAs, Japanese mugwort, and wild rose. Together, the ingredients visibly even skin tone and texture, all while restoring essential moisture for calm, smooth, and healthy-looking skin. The result is a harmonious yet effective exfoliating treatment that works with skin, not against it, avoiding the irritation and inflammation that can come with harsher formulas. The ingredients in The Texture Tonic work in beautiful unity – niacinamide visibly firms the look of pores, while the fruit AHAs gently resurface skin for smoothness, and the wild rose, sweet fennel, and rosemary oil help minimize excess oil and sebum. The Texture Tonic also features the sacred Japanese mugwort (or yomogi extract), which has been used to cleanse the body (from the inside and out) for thousands of years. We particularly love this wildflower for its impressive ability to visibly calm skin and reduce redness. The Texture Tonic is perfect for most skin types, but particularly beneficial for oily, breakout-prone, uneven texture, and those looking for a reduction in the visible look of pores. To use, pour a few drops onto a cotton pad and sweep over your face after cleansing. The Texture Tonic can be used morning and night, and even midday for more oily skin tones to refresh skin and wick away excess oil. Have sensitive skin? Even though The Texture Tonic is a chemical exfoliant, it won’t irritate or upset the skin’s delicate balance. The Texture Tonic was created to work in harmony with the beautiful ingredients, rather than relying on a high percentage of a single ingredient—because we believe that a formula, like the effective one of The Texture Tonic, is greater than the sum of its parts. The gentle effectiveness of this formula is powered by niacinamide. The beautiful, proven ingredient delivers time and again, supporting your skin to a healthier-looking complexion.