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Wearing sunscreen daily is one of the most powerful acts of self-care you can give your skin. There are two kinds of sunscreen—chemical and physical—and understanding the difference can help you choose the formula that aligns with your skin’s unique needs. So many of life's most treasured moments occur outside in the sun: picnics in the park, walks with friends, and exploring a new neighborhood or destination. But while soaking up the sunshine it's imperative to protect your skin with sunscreen, wearing it each and every day. Did you know there are two kinds of sunscreen; chemical sunscreen and physical sunscreen? Understanding the difference between the two iterations is fairly simple and can help you uncover your perfect SPF formula. Read on to discover everything you need to know about the two types of sun protection and the best option for your skin type. What is Physical Sunscreen? Physical sunscreen contains active mineral ingredients, like titanium dioxide or zinc oxide, making it a mineral sunscreen. A physical sunscreen works by sitting on top of your skin to form a shield and reflect against harmful and damaging UV rays. What is Chemical Sunscreen? Chemical sunscreen contains organic compounds, like oxybenzone, octinoxate, octisalate, and avobenzone. These compounds gently sink into the skin by absorbing UV rays and changing them into heat and then releasing that heat from the skin. Physical Sunscreen vs. Chemical Sunscreen Both sunscreens are wonderful and necessary – it just depends on your personal preference. Pro: Physical Sunscreen is Non-Irritating Physical sunscreen is a natural broad-spectrum sunscreen, as it offers sun protection from both UVA and UVB rays. It also protects your skin from the sun as soon as it’s applied – you do not need to wait for it to take effect. Physical sunscreen is ideal for those with sensitive skin or acne-prone skin, as it is less likely to cause stinging and clog pores. Its shelf life is also longer than chemical options and it’s more photostable, so it doesn’t need to be reapplied as often as a chemical sunscreen. Con: Physical Sunscreen White Cast It is important to note that physical sunscreen can sweat, rinse, or rub off more easily. For full protection, you need to apply a generous amount and ensure it is rubbed completely into the skin. Physical sunscreen can also leave a whitish cast if the formula has a high zinc percentage. Zinc oxide is wonderfully anti-inflammatory and particularly great for sensitive and reactive skin – but it can give a sunscreen a thicker consistency and white cast. (Although newer innovations, especially Japanese sunscreens, are formulated so as to not cause either a white cast or greasy feel, so don’t count it out!) Pro: Chemical Sunscreen Applies Easily Chemical sunscreen tends to be thinner and spread more easily and flawlessly on the skin, so it can be more suitable to wear under makeup. They often don’t rely on zinc formulas, so they won’t commonly have a white tone, making them ideal for darker skin tones. Also, the formula often includes ingredients that treat and protect the skin, like peptides, antioxidants, and enzymes. Making them a one-two punch of skincare and sun protection. Con: Chemical Sunscreen Can Be Irritating Multiple active ingredients are combined to achieve UVA and UVB chemical protection, so there may be a higher chance of stinging and irritation for some, especially dry skin – and this potential irritation increases as the Sun Protection Factor increases, especially for sunscreens with SPF 50 or more. Additionally, chemical sunscreens need at least 10 to 15 minutes after application to achieve full protection. And it’s ideal to reapply frequently, as protection dwindles under direct UV light. Prone to dark spots? It’s highly unusual, but some dark-spot-prone chemical sunscreen users can see an increase in existing dark spots and discoloration. This is because of the chemical reaction when using chemical sunscreens that increases your internal skin temperature slightly. And one of the two main causes of melasma is heat. It should be noted that this interaction is very rare, and almost all SPF coverage helps prevent dark spots – not cause them. Speaking of reactions, some chemical sunscreens can cause clogged pores for acne-prone users, causing blemishes. This can occur when the oils or comedogenic ingredients used in some formulas irritate the skin, causing an adverse reaction. But this can also occur in physical sunscreens. To avoid any irritation, look for products that note they’re non-comedogenic. Dual Chemical AND Physical Sunscreen For the best of both worlds, some SPFs combine both chemical and physical sunscreen in one product. The formula can take away the woes associated with each type of protection, allowing greater ease of application, longer-lasting wear, and stronger coverage. Which is Best for You? The most important thing is to wear sunscreen daily. There is no superior SPF protection – whatever option you’ll use daily is the best sunscreen for you. There are many outdated and negative associations with sunscreen, like stinky, thick, or sticky formulas. But it’s an exciting, innovative time in skincare: modern sunscreens – whether they are chemical, physical, or a blend of both – are wonderfully advanced and not only protective, but oftentimes have cosmetic benefits that improve the skin’s overall health. Still can’t decide which is right for you? There are a few things to consider that’ll help you narrow down your search. Consider Your Skin Type Note your skin type – certain skin might enjoy using a physical sunscreen over chemical, or vice versa. Have reactive or sensitive skin? Tend to breakout a few times a week or month? A physical sunscreen (or a non-comedogenic chemical) is probably best for you. More oily skin? Or resilient, non-reactive skin? A chemical sunscreen might work beautifully for you. (That said, again, whatever sunscreen you enjoy using is the best sunscreen for your skin.) Consider Your Skin Tone Those with deeper skin tones can find physical sunscreens difficult to apply without leaving a frustratingly ghostly cast behind. Chemical protection can provide a more seamless, invisible application. But don’t count physical out entirely: there is a new genre of tinted physical sunscreens that might work perfectly for medium to dark tones. The Best Physical & Chemical Sunscreens At Tatcha, we take the honor of caring for your skin very seriously, especially when it comes to something as important as sunscreen. We recommend choosing a broad-spectrum sunscreen with at least SPF 35 protection. Here are a few of our favorite formulas. Dual Chemical & Mineral Sunscreen Consider our Silken Pore Perfecting Sunscreen, which is a weightless sunscreen with broad-spectrum protection (meaning it provides coverage from both UVA and UVB rays). The SPF 35 blends effortlessly and invisibly for refined pores and a matte finish. It features both chemical and mineral SPF, allowing for a nearly invisible finish, while also providing lasting protection against the sun. Hate thick sunscreens? You’ll love this weightless option then, the lightweight protection is formulated with silk extract for a silky-smooth feel, and Japanese wild rose to help tighten the look of pores and smooth skin texture. Meanwhile, loquat leaf extract offers a rich source of antioxidants to protect and calm your skin. Archaic sunscreen used to sit uncomfortably under the skin, but Silken Pore Perfecting Sunscreen is perfect as a primer for your makeup, without leaving a chalky finish. Our sunscreen is non-comedogenic, dermatologist-tested, and cruelty-free, and is formulated without parabens, synthetic fragrances, mineral oil, sulfate detergents, phthalates, DEA, or TEA. Mineral Sunscreen Looking for a silky, lightweight, invisible sunscreen with 50+ mineral coverage? Allow us to proudly introduce our newest innovation – The Silk Sunscreen. For the base of our brand-new sunscreen, we turned to a timeless ingredient used in beauty rituals for nearly two thousand years – silk. Silk features an amino acid structure similar to that of skin, which allows the silky liquid to provide a protective veil of hydration without weighing your skin down. Not only does the new Silk Sunscreen feel impossibly light, but the invisible protection also impressively minimizes pollutant and allergen disruption. In addition to silk extracts, niacinamide visibly evens skin tone, reduces redness, and visibly firms the look of pores. And hyaluronic acid helps to immediately boost skin’s natural moisture levels, softness, and skin tone. Basically, it makes your skin feel healthier, while also providing incredible sun protection. Most importantly though, the sheer liquid provides 50 broad-spectrum protection against UVA and UVB rays, with 10 percent zinc oxide for a mineral, reef-safe filter. Can’t decide between Silk Sunscreen and Silken Pore Perfecting Sunscreen? If you’re looking for higher sunscreen protection with a more milky, liquid format, Silk Sunscreen is perfect for you. If you prefer a cream, with both mineral and chemical protection, our bestselling Silken Pore Perfecting SPF 35 Sunscreen is a superb option. No matter what broad-spectrum sunscreen protection you choose though, the most important thing is to apply it daily. Basking in the sun is one of life’s simple pleasures – but only if you have SPF coverage on to enjoy it.

Not all exfoliators and face scrubs are ideal for your skin, which is why we created this thorough guide to uncovering the best exfoliants for your skin type. The Power of Exfoliation Exfoliation is a crucial step in any skincare routine. It not only removes dead skin cells and impurities from the outermost layer of your skin’s surface, but it also helps the rest of your skincare products achieve their maximum potential. Additionally, regular exfoliation has been linked to a handful of impressive benefits, including increased levels of hydration, a reduction in the appearance of fine lines, and an overall brighter and more even-toned complexion. But with so many options out there, finding the best face exfoliator for your needs can feel overwhelming. The key? Start by determining your skin type. Then, read on as we guide you to the best face scrubs and exfoliants for your unique skin.Types of Chemical ExfoliantsChemical exfoliants, also known as liquid exfoliants, use chemicals to gently dissolve dead skin cells. They can come in numerous formats, including cleansers, toners, peels, serums, creams, and masks. Chemical exfoliants are wonderful for almost all skin types—however, consider the percentage and be cautious when first incorporating them into your routine. When in doubt, follow the packaging guidelines (as some formulas are more potent and designed for weekly use, while others are at a lesser percentage and intended to be used daily) and do a spot test first.In recent years, chemical exfoliants have been lauded for their effectiveness—and rightfully so. Chemical exfoliants are beneficial because they help brighten the surface of the skin, eliminate dead skin cells, and curb excess oil for most skin types. Here are the three most common chemical exfoliants.Alpha Hydroxy Acids (AHAs)Alpha hydroxy acids are mostly comprised of glycolic, citric, mandelic, and lactic acid. AHAs are proven to address the appearance of skin, targeting dark spots, acne scars, and any other form of hyperpigmentation. AHAs exfoliate the skin’s surface, but they also help ingredients applied afterward penetrate deeper into the layers of the skin (thus boosting the product’s overall effectiveness). This form of acid is great for almost any skin type, although any type of acid should be used cautiously at first.Beta Hydroxy Acids (BHAs)In contrast to AHAs, Beta hydroxy acids are best known for their most popular iteration: salicylic acid. BHAs are synonymous with acne-fighting because they’re oil-soluble and incredibly small molecules, making them capable of penetrating inside the pore, addressing bacteria, sebum, and debris at the root of the problem. BHAs can be irritating for some because they work so deeply and effectively – so use caution when incorporating them into your regime, or consider incorporating products containing BHA alternatives into your skincare routine instead. Polyhydroxy Acids (PHAs) Polyhydroxy acids are commonly seen as gluconolactone, galactose, and lactobionic acid. While those acid names don’t have quite the star-following of AHAs or BHAs, PHAs have a major benefit over their cousins: less irritation. The molecular size of PHAs is quite large compared to the other acids, making them ideal for sensitive skin. PHAs work very similarly to AHAs, addressing the surface of the skin for a more even-toned appearance.Types of Physical ExfoliantsPhysical exfoliation includes scrubs or polishes to remove dead skin cells physically (aka manually). This category also includes tools, such as washcloths, brushes, and sponges. Physical exfoliants famously have a reputation for being more harsh and unpredictable. But if using a product with gentle ingredients, like rice bran, the scrub can be wonderfully effective. Physical exfoliants have been shown to stimulate collagen production, unveil smoother skin, and create a luminous, healthy glow. However, they’re often associated with the harsh physical exfoliants of yesteryear that would tear up the skin, leaving it raw, red, and damaged. But not all physical exfoliants are bad. When a formula is approached with expertise and care, a physical exfoliant can be wonderful for all skin types, from sensitive to oily.Face PolishesAt Tatcha, we believe in the time-tested category of physical exfoliation known as face polishes. Face polishes date back centuries, when geisha utilized finely milled rice powder to delicately polish their pristine skin daily. The benefit of daily non-abrasive exfoliation is that they transform the texture and tone of skin, without the irritation and redness associated with more harsh exfoliating formulas.Manual ScrubsScrubs and cleansers with exfoliating beads are a few of the most notable physical exfoliants available. This genre can be tainted for some based on popular early aughts face scrubs that included harsh ingredients like walnut and apricot shells. These scrubs with uneven granules could potentially leave tears in the skin, causing irritation—and even scarring in some cases. But this genre of manual scrubs is in the rearview mirror. The majority of today’s options are thoughtfully crafted and thoroughly tested for effectiveness and safety. However, as with any exfoliant, ensure you grab an option that’s not irritating, which can be assessed by testing it on the back of the hands first. ToolsA physical exfoliation tool can be as simple as a washcloth or as complex as a battery-powered brush with countless exchangeable heads. Whatever option you’re considering, make sure it’s clean. A tool, even a silk washcloth, needs to be thoroughly cleaned before it ever touches the skin so as not to add additional bacteria to the skin’s surface.The Best Exfoliant for Each Skin TypeDo you know your skin type? Understanding your skin type is endlessly helpful, so you can discover products specifically tailored to you. This is especially important when it comes to exfoliants though, which are cosmetically perfected for specific skin types. For example, oily skin exfoliators will likely include ingredients that help to curb excessive oil production, which wouldn’t be necessary for those with dry skin. Once you understand your skin type, you can uncover a bevy of products just for you, including the best exfoliants. Below you’ll find the best facial exfoliator for your unique skin.Combination & Normal Skin The Rice Polish: Classic. Forget everything you know about physical exfoliants. Tatcha’s Rice Polish is a water-activated face polish, which transforms into a creamy, cloud-like foam. While it is generally recommended to use exfoliators less frequently, the non-abrasive formula of The Rice Polish formulas makes them safe to use daily. Finely ground rice bran and papaya enzymes promote natural skin turnover, while the amino acid-base formula provides effective cleansing without stripping the skin of essential moisture or breaking the skin’s barrier function. The Classic formula also includes silk proteins to condition and nourish, leaving normal and combination skin types more balanced, as well as baby soft and supple.Dry Skin The Rice Polish: Gentle. Dry skin leaving your face feeling tight and dehydrated, while looking dull and lackluster? An exfoliant geared towards this skin type is beneficial because it includes ingredients that gently exfoliate while also flooding the skin with hydration. Tatcha’s Gentle iteration of the Rice Polish includes licorice root, an ancient ingredient known as “the king of natural medicines.” In the formula, the potent antioxidant helps prevent flakiness and tightness.Oily Skin The Rice Polish: Deep. Oily skin thrives with consistent exfoliation. Regular use of an exfoliator can help address oily skin woes, including clogged pores, blackheads, and acne. While it might be tempting to go extra intense on exfoliating oily skin, thinking the harder and more aggressive the treatment, the better the results—but this couldn’t be further from the truth, as this process will only trigger further irritation and potentially even more oil. Instead, the best exfoliator for oily skin is a formula like The Rice Polish: Deep, which includes wild rose to help tighten the look of pores and clarify skin. The bloom has natural antiseptic qualities, as well as hydrating and soothing elements, that make it perfect for clarifying and smoothing the face, especially oily and acne-prone skin. While this face polish is designed to address excessively oily skin, it still includes calming and balancing ingredients that soothe while diminishing the appearance of pores.Sensitive Skin The Rice Polish: Calming. Are you looking for the best exfoliator to treat sensitive skin? That can be a tall order, considering most individuals with sensitive skin can be triggered by inappropriate exfoliation. However, the famed Tatcha Institute in Tokyo specifically formulated The Rice Polish: Calming to soothe visible irritation, while also gently buffing away dead skin cells. The ingenious formula also includes Japanese indigo, a historic and powerful ingredient that is clinically proven to calm and soothe. What makes indigo specifically anti-inflammatory and antibacterial? You can thank indigo’s active ingredients, tryptanthrin and indirubin, to help provide incredibly impressive relief for those with sensitive skin. Tryptanthrin is a nitrogen-rich compound known to help flush away toxins and irritants, while indirubin supports the skin’s natural barrier function. The ingredient dates back to the Edo Period, when Japan’s noble Samurai wore a layer of indigo-dyed cloth beneath their armor to aid in the healing of injured skin. This formula also omits papaya enzymes to make it extra gentle.Mature Skin The Rice Polish: Classic. Discovering the best exfoliator for mature skin can be a difficult task because as you age, skin becomes more sensitive and dry. However, regularly (and carefully!) exfoliating mature skin with the ideal scrub can impart a dewy fresh glow. Grab a formula – The Rice Polish; Classic would be great – that exfoliates but also delivers added benefits, like softening and nourishing. The finely ground rice bran and papaya enzymes will help promote natural skin turnover, which naturally slows as we age, while silk proteins nourish. The face polish leaves aging skin soft and supple.The Best Gentle Exfoliating Scrub The Rice Polish: Gentle. No matter your skin type, sometimes you want to slow things down in your skincare routine and go back to the gentle basics. Snag the best gentle exfoliator, a soothing version of the famed Rice Polish, which features licorice root as a soothing salve to address flaky and tight skin. Licorice root is also naturally rich in glycyrrhizate, an effective tyrosinase inhibitor, which can help to prevent the production of dark spots.The Best Chemical Exfoliant The Texture Tonic. Chemical exfoliants are undeniably beneficial. However, they can also be incredibly irritating and complicated to use (for example, certain skincare ingredients can interfere with potent AHAs and BHAs). Grab The Texture Tonic for total ease of mind—literally. The liquid exfoliant is scented with a functional fragrance blend of sweet fennel and rosemary, two botanicals known to increase focus and mental clarity. In addition to the sensory experience, the formula is also easy to use. The AHA-powered formula was designed for all skin types and is gentle enough to be used daily. It’s specifically formulated to reduce excess oil and sebum, while also improving skin’s moisture levels. The formula has niacinamide to visibly even skin tone and Japanese mugwort to calm visible redness and irritation, plus it improves skin’s moisture levels.The Best Exfoliating Cleanser The Matcha Cleanse. For the skincare minimalist, have your cleanser double as an exfoliant with The Matcha Cleanse. Packed full of clever ingredients, this daily clarifying gel cleanser decongests pores without stripping skin, while also rebalancing skin’s natural oil production for smoother skin and reduced makeup slip-off. The formula includes BHA alternatives coix seed and willow bark to increase skin surface turnover, helping to purify and even skin tone. The refreshing watery-foam cleanser also features premium Kyo-matcha (ceremonial grade and sourced directly from the famed Uji region in Kyoto), which is impressively linked to a reduction in acne. This cleanser can be used daily without a worry of irritation or over-exfoliation.The Best Exfoliating Mask The Clarifying Clay Mask. For an extra dose of purifying and exfoliating, grab The Clarifying Clay Mask, which is one of the best face masks for deep-cleaning pores. Japanese konjac gently exfoliates away dead skin to reduce pore congestion, while mineral-rich Okinawa kucha clay absorbs excess oil, sebum, and dirt to unclog and reduce the appearance of pores. Also, Japanese volcanic ash creates a warming sensation on the skin, allowing for pores to draw out excess oil, sebum, and dirt. When all three potent ingredients combine, the mask gives the appearance of smoother and clearer skin in just a few minutes.The Best Exfoliating Tool Kinu Pure Silk Polishing Face Cloth. For those that prefer to take things ultra-gentle, try this wonderfully delicate face cloth crafted from 100 percent pure silk. Made for the most sensitive and precious of skin, it smooths away dull surface cells and leaves skin smooth and lustrous. This luxurious cloth is inspired by the generations of individuals in Japan who would polish their skin with swatches of silk to reveal a lustrous glow. The all-natural, absorbent, and reusable cloth is multipurpose, too: it can be used dry for gentle exfoliation or wet for deeper exfoliation.The Art of Balanced Exfoliation No matter what exfoliation method and product is right for you, ensure that you’re exfoliating correctly and at the ideal frequency. Exfoliation, if done too much or intensely, can cause irritation and inflammation. At Tatcha, we believe in putting the ‘care’ back into your skincare routine, and that is especially true when it comes to exfoliants.

From hydration to brightening, eye creams deliver. Learn four key perks of consistent use and find the best product for revitalized eyes. As the time-old adage goes, the eyes are the window to the soul. The skin around your eyes is the most delicate not just on your face, but on almost your entire body, which is why it’s so important to treat your eyes with the utmost care. Whether you’re a longtime fan of eye creams or looking to add one to your daily ritual for the first time, there is a product–or products–for you.Below, explore the four key benefits of adding eye cream to your daily routine—and the formulas that achieve each one.Delicate Eyes Deserve Day-to-Night CareMany people like to use one eye cream for morning and another for night. If you find a lightweight eye cream works best for you during the daytime, try out our Luminous Deep Hydration Firming Eye Serum, which provides lightweight hydration, relief from puffiness, and works well under sunscreen and makeup for daytime use. At night, you might look for a richer, more emollient moisturizer that can serve as an eye treatment to deliver deeper results while you sleep.Applying Eye Cream The Right WayNo matter what eye cream you choose, it’s best to very lightly tap on a rice grain-sized amount right after or before applying your moisturizer morning and night. Our founder, Victoria Tsai has a brilliant tip: “With your fingertips, apply eye cream liberally in big circles around your eyes, down to the top of your cheekbones, and all the way up to your eyebrows. I think of the outline of Jackie O’s huge, iconic sunglasses.”Benefit 1: Reduce Dark CirclesThere are several reasons why you may have developed dark circles or discoloration under your eyes, the most common being stress and fatigue, followed by allergies and genetics.The Brightening Eye Cream is the best under eye cream for dark circles. Think of this eye cream as a mindful reset for tired eyes. A synergistic mix of skin brighteners and heritage Japanese extracts works in harmony with slow-release vitamin C, bathing the area in continuous radiance for up to 12 hours. Puffiness melts away, three kinds of dark circles lighten, and the skin’s barrier grows stronger with every application. Hyperpigmentation fades; your eyes regain their natural, healthy glow.Benefit 2: HydrateThe primary reason the eye area can be so dry is that it has very few oil glands, so it doesn’t have the natural ability to keep skin moist and hydrated. On top of that, using drying makeup removers and cleansers can deplete what little moisture you have left around the eyes, causing extreme dryness.Among our best-selling eye creams is The Silk Peony, which melts to release a double shield of hydration for the delicate skin around the eye area. It’s formulated with line-smoothing liquid silk and Japanese white peony, which seals in moisture and reduces dryness.Benefit 3: Reduce PuffinessChronically swollen and puffy eyes can be caused by a myriad of sources, including lack of sleep, stress, diet (including alcohol), and allergies. Getting plenty of sleep, reducing allergy symptoms, and curbing alcohol intake are all great ways to decrease puffiness, but an eye cream formulated with caffeine is a great help too.Our Luminous Deep Hydration Firming Eye Serum combines Okinawa red algae, honeysuckle leaf, and that beneficial caffeine, along with a cooling massage applicator. The serum diminishes the appearance of fine lines and puffiness, and is also visibly firming and moisturizing. Additionally, an eye-roller or cooling applicator is a beautiful way to not only provide a gentle massage to the area, but reduce inflammation and puffiness. When massaging, just be cautious of pressure and go gently. Squeeze serum from the tube onto the cooling ceramic applicator and massage under the eyes to restore youthful radiance to the eye area.Benefit 4: Promote ElasticityEyes that are drier and have a lack of firmness require a more luxurious, enhanced formula for optimum improvement and that’s where our Ageless Revitalizing Eye Cream steps in. The rich, velvety formula is packed with Okinawa red algae and hyaluronic acid, which hydrates the under-eye area, and peony and honeysuckle extracts to help improve the appearance of elasticity and boost healthy aging.

Enlarged pores are completely normal, but if you're looking to make them appear smaller, you're not alone. This guide shares simple, effective ways to refine the look of pores and keep your skin feeling smooth, balanced, and healthy. The Purpose of PoresEach pore on your skin is an opening to a tiny canal called a follicle, which holds both a hair and an oil gland. This oil gland plays a crucial role in keeping skin healthy and hydrated by releasing sebum, the skin’s natural moisturizer. However, when pores appear enlarged, they often become a cosmetic concern—and a common frustration for those chasing a smoother, more refined complexion.What Causes Enlarged Pores?Pore size is partly genetically determined, but clinical factors include excess sebum production, reduced skin elasticity around the pores, and increased hair follicle size. Aging, sun damage, and hormonal changes all contribute to enlarged pores, too. It’s worth noting that the term “enlarged pores” is a tad misleading because pores cannot open or close—but their appearance can be made to look larger or smaller.How to Minimize PoresWhile you cannot permanently shrink pores, you can make pores appear smaller with a skincare routine tailored to your skin's needs. From keeping skin clear of impurities to daily sun protection, here are the most effective and important tips on how to minimize pores.Cleanse Properly Gently and properly cleansing your face twice a day is the first step to unclogging pores and reducing oiliness.Exfoliate ConsistentlyGently exfoliating may make pores less noticeable, says the AAD. This is because when pores are clogged, they look more noticeable, and effective exfoliation basically ‘cleans out’ pores, helping to eliminate excess oil, sebum, and dead skin cells while visibly tightening the appearance of pores. This can be accomplished with physical exfoliants (like scrubs) or chemical exfoliants (like AHAs and BHAs). Be sure to follow your exfoliant's instructions on frequency of use so as to not cause irritation.Apply Sunscreen DailyNot only is using sunscreen a great idea for the overall health of your skin, but consistent, daily usage protects from sun damage that causes the skin to lose firmness, making pores look more enlarged.Clarify with a MaskFace masks offer a range of benefits for the skin, especially when it comes to clarifying pores. A gentle, pore-purifying mask can help reduce excess oil and sebum in just minutes. Just be sure to choose one that’s formulated for sensitivity—overly harsh clay masks can dry out and irritate the skin.Hydrate ThoughtfullyThose with enlarged pores might be tempted to skip a moisturizer altogether, but that can actually trick the skin into producing more oil to moisturize skin, which can lead to, yep, enlarged pores. When choosing a moisturizer, look for a lightweight, non-comedogenic one that hydrates and balances skin.The Best Products to Minimize PoresA Pore-Minimizing Cleanser The Deep Cleanse. This gentle-yet-thorough formula both cleanses and exfoliates, carefully lifting dirt and oil to leave skin soft and balanced. The cleanser includes luffa fruit (a natural physical exfoliant) to help turn over dead skin cells, wild rose (to visibly reduce the appearance of pores and smooth skin), and leopard lily (to help minimize excess oil and prevent build-up).A Gentle, Effective Exfoliant The Texture Tonic. This game-changing liquid exfoliating treatment has AHAs to address dead skin cells and clogged pores, as well as niacinamide, Japanese mugwort, and wild rose to visibly even skin tone and texture—without stripping skin’s essential moisture. The formula is still gentle enough for all skin types, helping to visibly calm redness and irritation.A Pore-Mattifying Sunscreen Sunscreen is vital. Try our Silken Pore Perfecting Sunscreen, which has weightless broad-spectrum SPF 35 that blends effortlessly and invisibly for matte, poreless-looking skin. Or try The Silk Sunscreen. Formulated with niacinamide and hyaluronic acid, The Silk Sunscreen is specifically designed to visibly even skin tone. The weightless, hydrating formula provides broad-spectrum SPF 50 protection.A Pore-Refining Clay Mask The Clarifying Clay Mask. The pore-targeting mask pairs Japanese konjac (for gentle exfoliation) with volcanic ash to minimize excess oil and sebum for smoother and clearer skin in mere minutes. In clinical studies, 100 percent of users noticed a reduction in the appearance of pores after just a single application.A Lightweight Moisturizer The Water Cream. Reach for a lightweight cream, like this clarifying water-based moisturizer. The gel cream releases a burst of hydrating nutrients and pore-refining botanicals for healthy, balanced skin. The unique formula delivers deep hydration, without leaving skin sticky or greasy. And the cream employs a few powerful botanicals, including wild rose (for visibly smoothing texture) and leopard lily (to control excess oil and clarify skin).

BHA is a powerful exfoliant known for targeting acne, excess oil, and signs of aging—but it can often be too harsh. That’s where gentler, skin-loving alternatives come in. We found the most effective BHA alternatives to start using today. The best skincare routine won't be complex or complicated. Many regimens require skincare enthusiasts be at-home chemists, layering a cocktail of exfoliants that promise youth in a bottle. Take hydroxy acids for example (BHAs, AHAs, and PHAs)–designed to exfoliate, but they can easily cause irritation when applied incorrectly or in tandem. At Tatcha, however, we’re aiming to put the ‘care’ back into skincare. That doesn’t mean we aren’t fans of proper exfoliation (it’s one of our cornerstones of a daily ritual, in fact)—we just prefer gentler, thoughtful options. Keep reading as we uncover why we’re avoiding harsh exfoliants and choosing BHA alternatives instead.What are BHAs?BHAs, like salicylic acid, are cosmetic ingredients used to fight the signs of aging skin. They're mainly used in liquid exfoliants and are synonymous with acne-fighting because they’re small, oil-soluble molecules capable of penetrating pores. Within a pore, they address bacteria, sebum, and debris at the root of potential problems.Why Choose a BHA AlternativeWhile BHAs can be powerful, they also can be incredibly irritating for some because they work so deeply and effectively. They’re also not ideal for daily use—it’s best to use extreme caution when incorporating them into your skincare ritual, even tracking usage to ensure it's not too frequent. Misuse can leave skin feeling stripped, dull, off-balance and with a compromised skin barrier. And if you identify as having dry skin, it’s best to avoid BHAs altogether, as they can exacerbate dehydrated, irritated skin.BHA Alternative IngredientsMany BHA alternatives include an ingredient that’s just as effective at purifying pores yet gentle enough to use up to two times a day. That means you can worry less about the potential irritation or burning with harsh formulas. Here are a few of the most promising ingredients to consider in your next exfoliating product.Japanese Hatomugi (Coix Seed)A superfood ingredient widely trusted in Japan, coix seed extract has been used in herbal medicines for centuries. It’s relatively unknown still in the Western world, but is becoming wildly popular for its antimicrobial, antioxidant, and anti-inflammatory properties. This powerhouse ingredient has double the protein of rice and is rich in vitamins B1 and B2, iron, calcium, fiber, and amino acids—which can help decongest pores.Willow BarkWillow bark extract is largely recognized as the natural alternative to salicylic acid, thanks to the bark’s antibacterial and anti-inflammatory properties and its ability to gently target the production of excess oil. This natural BHA alternative is also known to support the skin’s natural turnover process (aka sloughing away dead skin cells), revealing a smooth and balanced complexion.BHA Alternative Skincare ProductsMany BHA alternative products come in the form of a cleanser, exfoliating toner, or treatment mask. A cleanser is a particularly easy way to incorporate the benefits of purifying pores, without adding additional steps into your daily routine. It’s also one of the most gentle formats to incorporate into your regime, even for those with sensitive skin.The Matcha Cleanse Two is better than one—and we took that belief to heart when crafting The Matcha Cleanse. We combined two powerful BHA alternatives, Japanese coix seed and willow bark, to quickly decongest pores and support skin surface turnover in a daily purifying—but not stripping—cleanser. The fragrance-free wash has a refreshing watery-foam gel texture that lathers up into a delightful cleanse. To support the skin, we also harnessed time-tested Japanese staples, including antioxidant-rich Kyo-matcha and ceramide-like Japanese mugwort, to bring harmony and balance to oily skin. The Matcha Cleanse focuses on mastering the art of pure pores, because, after all, a matcha a day keeps the shine away.

“Normal skin” is an outdated concept—what’s truly normal is unique to you. Since skin is personal and always changing, we approach normal skin like combination skin, using adaptable products that support a variety of needs. While it helps to sort skin into types so that you have a better understanding of what formulas will work for you, normal should only refer to what is normal for you. Oily, dry, and combination skin types aren’t “abnormal,” and most people have skin that has a variety of unique needs that require attention. The subtleties of your skin can shift throughout your life depending on your genetics, age, hormones, the weather, and lifestyle choices, resulting in combination skin as opposed to a one-size-fits-all definition of normal skin. Identifying your skin type and staying flexible in your skincare journey will help you achieve your version of normal, balanced and harmonious skin.Why Skin Type MattersThe first and most important step in caring for your skin is understanding your unique skin type and how it responds to different conditions. While skin can adapt, misreading its needs can lead to visible imbalances. You are the most knowledgeable when it comes to your own skin, so pause for a moment to consider how your skin normally feels and acts. If you experience skin disruptions, like irritation, then you likely have sensitive skin. If your skin feels tight, your skin is likely dry. If you constantly have glistening skin that requires blotting, then you likely have oily skin.Understanding Normal SkinThe term “normal skin” is a bit outdated—it simply means there are no pressing concerns to address. We believe that when it comes to skin, however, there is no such thing as normal—just what’s normal for you. Skin types like oily, dry, or combination are helpful categories, but real skin needs are personal and ever-changing. As such, we believe that normal skin should be should be treated like combination skin, with combination skincare products designed to be effective for both oily and dry skin types.Understanding Combination SkinCombination skin defies categories and looks different on everyone. For some, you might experience oily areas on some parts of your face, but not on others. Or, you might have dry zones or areas of increased sensitivity that are confined to one area. We consider the defining philosophy of combination skin to be that you aren’t limited to one singular skin treatment. You might be oily in some areas, dry in others, and balanced in others. If this sounds like you, we recommend a tailored combination skincare routine that works for both oily and dry skin types.Caring for Combination SkinOpt for a skincare routine designed for combination skin and then let your skin guide you to determine how to reach balance. We’ll share some of our thoughts, but ultimately, your skin is uniquely you and doing what feels right is the path forward.CleansingCleansing combination skin is all about retaining moisture. Gel cleansers clear away buildup without leaving skin tight, while lightweight cleansing oils nourish and balance both oily and dry areas.ExfoliatingGentle exfoliation is a smart addition to any combination skincare routine—it helps clear pores, smooth texture, and remove buildup more effectively than a cleanser alone. Choose either a physical or chemical exfoliant, depending on your preference—they both refine and help minimize pores.MoisturizingIf areas of your skin lean toward dryness, you can nourish your skin with a hydrating boost of moisture by applying The Dewy Serum before your moisturizer. This three-in-one formula resurfaces with lactic acid in Hadasei-3™, plumps with hyaluronic acid, and hydrates with squalane for smoother, plumper, dewier skin.When choosing a moisturizer, use a gel moisturizer in the summer and a richer cream in the winter to keep skin balanced year-round. Both are light enough to use on their own, but together they create the ideal seasonal duo.ProtectingCombination skin tends to stand out most when it feels out of balance—dry areas become uncomfortably parched while oily zones feel overly slick. A weakened skin barrier from environmental stressors can make this imbalance worse. That’s why daily sunscreen for combination skin is essential to help defend and stabilize skin at the cellular level.AdditionsBeyond your foundational skincare formulas, you can add in extras to use whenever you need a boost. Masks, like our Luminous Deep Hydration Lifting Mask, for example, are great for use once or twice a week to provide a surge of moisture when you feel you need a lift. Or, if you have an oily T-zone, using lightweight blotting papers throughout the day like our Aburatorigami will soak up excess moisture.Beauty for a lifetime starts with a mindful approach every day. Each morning, take a sacred pause before you begin cleansing, observing what and how has occurred to your skin overnight. By treating your skin with formulas that enhance wellbeing, rather than an all-in-one approach, you can create a personalized ritual that will soothe and strengthen your skin.

While the phrase sounds purely trendy, the practices behind skin flooding are anything but. Keep reading to uncover the secrets behind this worth-it trend and how to best incorporate it into your daily routine. Your Complete Guide to Skin Flooding, for Every Skin Type Skincare can follow trends. Some trends prove to be worth their salt, while others…don’t stand the test of time. The skincare and beauty trends that last tend to find innovative ways to solve an issue or improve our skin. One trend that fits snugly under the ‘worth it’ category is skin flooding. But what is skin flooding and is it right for you? We uncover the answers to these questions and much more below. What Is Skin Flooding? Skin flooding is a gentle skincare technique in which multiple hydrating products are layered in a particular order to deliver deep moisture. It’s a hefty-sounding phrase, but skin flooding as a concept is refreshingly straightforward and rooted in good skincare hygiene. It ideally involves ingredients that are hydrating superstars, like hyaluronic acid, squalane, and niacinamide, which moisturize into the deeper layers of the skin. Why is this deeper hydration beneficial? It can help support and nourish the skin barrier, resulting in healthier-looking skin. How Often Should You Practice Skin Flooding? You can do skin flooding in the morning and/or evening, as needed. Skin flooding happens to mimic a Tatcha proverb: put the ‘care’ back into ‘skincare’ — meaning both approaching the skin with a gentle touch and using thoughtful products. And because skin flooding is a gentle skincare technique and at its core just hydrating, it can be practiced both morning and night (or just morning or evening — depending on your climate, lifestyle, travel, life stage and more). Skin Flooding Routine While skin flooding refers to successive application of hydrating products, a skin flooding routine means applying hydrating products in an ideal order – usually from thinnest to thickest texture. Ideally, you should follow the following order for your skin flooding routine: Step One: Cleanser First, wash your face properly and with your chosen cleanser — ideally a hydrating one. Those with more combination or oily skin might opt for a face wash that has more oil-absorbing ingredients, but still aim for a formula that incorporates hydration. Massage the face wash into your skin for 30 to 60 seconds, working it gently – mimic the softness of a feather – for a proper cleanse. Step Two: Essence After cleansing, reach for your first defense against dehydration with an essence. While you could also use a toner or mist, an essence is designed to hydrate deeper. It’s not only the perfect follow-up to a cleanse, but it’s also the ideal prep for a serum and moisturizer — as it allows the steps that follow to work more effectively. Pour a few drops into the palm of your hand, tap the palms together, and then press them into your face until the product is absorbed. Step Three: Serum While many (if not most) routines include serums, skin flooding is solely focused on hydration, so you’ll reach for products that feature hyaluronic acid. The popular ingredient can hold up to 1,000 times its weight in water, meaning it's a hydration powerhouse and perfect for skin flooding. You can also include other superstar ingredients, like niacinamide and squalane — both of which are beloved for their soothing benefits, in your skin flooding routine. Step Four: Moisturizer If there were ever a product solely dedicated to your skin’s hydration, it’s a moisturizer. Ensure you’re using a product that has effective formulation and superstar ingredients so it can travel to the deeper layers of your skin to deliver hydration. Look for ingredients like glycerin, hyaluronic acid, squalane, and ceramides to give skin a more soothing and hydrating moisturizer. Skin Flooding Products The genius of a skin flooding routine is in its customization. While certain formulations are more ideal for this type of routine, many products you already have in your bathroom cabinet would likely fit into this practice. It can be altered to fit your specific needs and skin type, too. For example, oily skin types can cleanse with a hydrating yet balancing face wash, plump with an essence, hydrate with a hyaluronic acid serum, and then nourish with a lightweight gel moisturizer that includes glycerin or hyaluronic acid. Alternatively, those with dry skin will seek out more substantial and occlusive products for these four steps. Every skin type can find skin flooding products that are ideal for them. To make your search simple, we’ve customized your skin flooding routine below, based on each skin type. Skin Flooding Routine: Oily Skin Those that experience oily skin might feel tempted to skip hydrating products altogether in favor of more oil absorbent products — but don’t! Oily skin needs hydration as much as other skin types, albeit much lighter formulas. Step One: The Matcha Cleanse This clarifying gel cleanser controls oil immediately and also over time,* purifies pores, and visibly reduces the appearance of pores over time.** It also includes Japanese mugwort to mimic ceramides to support the health of the skin barrier. *Based on a bio-instrumentation study of 40 panelists. **Based on a clinical study of 40 panelists. Step Two: The Essence This liquid essence is a workhorse for hydration. In clinical studies, it was shown to improve skin moisture levels by up to 621 percent in a single use* and actually improves the performance of other skincare products that follow. *Based on a bio-instrumentation study on 30 panelists. Step Three: Serum This is where the idea of customization really comes into play. Looking for six times the hydration for instantly plump and bouncy skin? The Dewy Serum was practically made for a skin flooding routine as it instantly floods skin with hydration from hyaluronic acid and improves radiance, texture, and elasticity over time. Seeking visibly brighter and firmer skin that’s also hydrated? Try The Brightening Serum, which is powered by 12-hour time-release vitamin C, Japanese plum, ferulic acid, and a pro-glutathione antioxidant booster. Want to address fine lines and wrinkles but don’t want the irritation of a retinol? Grab The Silk Serum, which visibly firms and plumps skin while also calming redness and strengthening the moisture barrier. If you’re always on the go and want your serum to be too, grab The Serum Stick. The squalane-boosted stick comes in the convenient to-go size but packs a big punch of hydration and improves the look of radiance, texture, and fine lines. Step Four: The Water Cream Finding the right moisturizer that supports and balances oily skin is a tough task, but Tatcha has perfected this niche with The Water Cream. It instantly delivers three times the hydration,* sealing in moisture, and refines clogged pores and skin texture in just a single week.** *Based on a bio-instrumentation study of 27 panelists. **Based on an expert graded study of 36 panelists. Skin Flooding Routine: Dry Skin Dry skin and skin flooding are a match made in heaven. Nourish, plump, soothe, and replenish dry skin with these four steps dedicated to hydration. Step One: The Rice Wash Soften skin and boost luminosity*** with this soft cream cleanser. The wash is clinically proven to boost skin's hydration on average by 41 percent after just a single use.*** Step Two: The Essence All skin types will benefit from Tatcha’s award-winning Essence, but dry skin will especially drink it up. After just one use, skin is over 600 times more moisturized* and has an improvement in smoothness, softness, and suppleness.** But keep up the consistency, because after just a week of use, the Essence has been shown to improve skin radiance, firmness,** and the appearance of fine lines and wrinkles.† *Based on a bio-instrumentation study on 30 panelists. **Based on an expert grading study on 30 panelists. †Based on an expert grading study on 34 panelists. Step Three: Serum Technically, all of Tatcha’s formulas are ideal for dry skin, so uncover the serum that best fits your needs. Step Four: The Dewy Skin Cream This rich, decadent cream seals in moisture, improves barrier function†, and instantly plumps.* Designed to hydrate dry skin, this formula contains hyaluronic acid, red algae, and squalane for the ultimate hydrating experience. *Based on a clinical study of 36 panelists. †Based on a clinical study of 36 panelists & a bio-instrumentation study of 30 panelists. Skin Flooding Routine: Sensitive Skin Sensitive skin can be a frustrating skin type — and can also be paired with other skin types, like oily, combination, or dry. The trick to supporting sensitive skin is to find products that incorporate hydrating and nourishing ingredients, like hyaluronic acid and colloidal oatmeal, but the other secret is using a routine that layers hydration at all steps — aka a skin-flooding routine! Step One: Indigo Cleansing Balm Cleansing can be a painful step when sensitivity flare-ups happen, which is exactly why this cleansing balm was created. The buttery-soft formula soothes and restores but is still strong enough to wash away waterproof makeup. Step Two: The Essence Continue with the soothing formulas by using The Essence, which can add an impressive amount of moisture back into the skin. Step Three: Serum Sensitive skin has to be more careful than other skin types when incorporating products into their routine, and famously serums are the most potent formula in a routine. Uncover the serum that best fits your needs, and then patch test before incorporating it into your daily ritual. Step Four: The Indigo Calming Cream Moisturizers perfected for sensitive skin are imperative. Soothe, protect, moisturize, strengthen, and relieve with this superpowered cream. Powered by colloidal oatmeal, Japanese indigo, and a handful of other soothing ingredients, The Indigo Calming Cream transforms stressed skin into strengthened skin. Skin Flooding Routine: Combination Skin Finding the balance between dryness and oiliness can be like walking on a metaphorical tightrope. Make it easy for your skin by using products that are designed for combination skin, supporting it with clever hydration, while also minimizing excessive oil. Step One: Cleanser Some combination skin skews more oily, while others lean towards dryness. Figure out if adding moisture or curbing oiliness is more important to you first and then gear your cleanser to your needs. If you're looking to manage oiliness first, while still balancing dryness, grab The Matcha Cleanse, which will reduce excessive oil production. If dryness is the first focus and then managing a bit of oiliness, try The Rice Wash. The creamy cleanser gives a dose of hydration while also thoroughly cleansing skin. Step Two: The Essence Instantly flood skin with moisture with The Essence, which not only makes skin smoother, softer, and more supple, but also makes the serum and moisturizer that follows after it work more effectively. Step Three: Serum Combination skin might have several needs, so use this guide to uncover which serum is right for you. Step Four: Moisturizer Moisturizing combination skin can be a tricky task. Just as you prioritized your needs while selecting a cleanser, mimic that preference here when narrowing down a moisturizer. Need to curb excess oil while supporting moisture levels? Grab The Water Cream, which instantly delivers three times the hydration* and refines clogged pores and skin texture in just a single week.** If moisture is more of a priority, but you’re still wanting to manage excess oiliness, consider The Silk Cream, a silky gel cream that works to firm, hydrate, and cocoon skin with squalane and silk extract. *Based on a bio-instrumentation study of 27 panelists. **Based on an expert graded study of 36 panelists. Benefits of Skin Flooding The four-step skin flooding routine just so happens to exactly follow the ideal Tatcha regimen of purify, polish, plump, and nourish. (Great minds, right?) The benefits of skin flooding are also very similar to the benefits of a traditional Japanese routine, which is focused on the health of the skin. The Japanese skincare routine isn’t about overnight transformations or aggressive treatments, but rather putting the ‘care’ back into skincare, which can be accomplished with just these four steps twice a day — and skin flooding follows that belief as well. The benefits of skin flooding can be more hydrated skin, which in turn makes skin look healthier and appear less irritated and inflamed. Skin that is perfectly moisturized with these four steps can also take on a lit-from-within appearance, giving a natural glow sans highlighters or pearlescent powders. In a study published in 2023, scientists found that those who maintained hydrating skincare practices (especially products containing ceramides) had a healthier skin barrier and less skin inflammation. The point being: hydrating skincare, especially incorporating it into each step as a skin-flooding routine does, helps with the health, appearance, and longevity of skin. Who Should Do Skin Flooding? The beauty of skin flooding is its inherent gentle and hydrating nature, so anyone can enjoy this ‘trend’. (However, we wouldn’t call healthy skin a trend!) Because it’s entirely customizable to your specific skin type, it’s a great routine for everyone. You can use the skin flooding products that are ideal for your skin type to ensure the routine supports your needs. Anytime you can layer hydrating formulas on top of each other, it’ll be beneficial for any and all skin types. For that reason, skin flooding is a beautiful fit for anyone — happy skin flooding!

As signs of aging begin to show, your skincare becomes a slightly more serious matter. This guide will help you make good choices as you build the best skincare routine for your 30s. Welcome to skincare in your 30s. Now that you’ve incorporated a routine and worked through any kinks, you’re ready to level up for when the first signs of aging begin to emerge. From shoring up your skin barrier with moisturization to wearing sunscreen every day, all of the preventative steps you’ve taken up until now will factor into how your skin ages. Let’s remember that aging is simply the result of life plus time; it’s a privilege to age, because it’s a privilege to be able to get older. Skincare isn’t “anti” aging, but like diet and exercise, it helps us to extend our health and vitality. From the most important products and lifestyle choices to the most ideal skincare routine for your 30s — here is everything you need to know about caring for your skin in this exciting decade. 30s Skincare Essentials At the dawn of your 30s, it’s easy to imagine that puberty is long behind you, left in your teenage years. But the truth is that, biologically speaking, skin can remain in its own puberty until your late 20s. By incorporating new ingredients and upgrading your routine, you can make the transition to 30 simple—even glowy. When it comes to a skincare routine for your 30s, consider the following themes. Invite In Antioxidants Remember your sunscreen? (Of course you do—it’s the most important part of your routine!) As you probably know, you’re still going to use it every single day. But as the sun damage in your teens and 20s begins to reveal itself in your 30s, it’s a good idea to also incorporate ingredients into your routine that help to repair damage caused by sun overexposure. Some of the very best agents for the job are antioxidants. Antioxidants have become a popular tool in dermatology for quelling what is known as oxidative stress. As our skin cells go about their metabolic function, they might be visited by aggressors—like pollutants or UV light—that cause the nefariously named free radicals. These highly reactive oxygen products then cause all sorts of cellular havoc on their own—damaging amino acids and lipids, or messing up signals between cells. Free radicals are a major cause of extrinsic aging, or skin aging caused by environmental factors rather than chronological biology. As their name suggests, antioxidants provide an antidote for oxidative stress. According to the Harvard School of Public Health, there are likely thousands of substances that can act as antioxidants—some of the most famous ones are vitamin C, vitamin E, and beta-carotene. Applied regularly, they can help support your skin’s natural reparative processes. Hydrate, Hydrate, Hydrate In your 20s, you learned all about the necessity of moisturization, which will remain important into your 30s and beyond. Now it’s also important to consider hydration, a term which sounds similar, but is crucially different. Both moisturizers and hydrators deal with the water content of your skin. But while hydration endeavors to bring water into the cells, moisturization helps it stay there by sealing it in. Due to intrinsic aging, and the loss of natural hyaluronic acid as we get older, our skin’s ability to retain water weakens. It’s important to moisturize to boost retention, but in your 30s it also becomes important to hydrate your skin. Common ingredients like aloe and urea, and acids like hyaluronic or alpha hydroxy acid, deliver water directly to the skin. It’s easy to find moisturizers or cleansers with these ingredients, but you may want to consider adding a hydrating extra step to your skincare routine. (More on that in a bit.) Skincare Routine for Your 30s A skincare routine for your 30s will build on your previous daily skincare routine by adding a few extra steps and regenerative ingredients to the nourishing ones you already know, love, and use. Also this is a big decade, your skincare routine for early 30s will likely look different from your skincare routine mid-30s, which might also differ from your skincare routine for your late 30s — constantly check in with your skin, assessing how it looks, feels, and reacts. (A dermatologist can help you assess these changes, too.) In the hopes of keeping things easy to adopt in your daily routine, here is a simple skincare routine for 30s, based on your skin type. Plus, a few add-on recommendations, should you want to further nourish your skin in its 30s. Simple Morning Routine Cleanse Essence Moisturize SPF Simple Evening Routine Double Cleanse Essence Moisturize Advanced Morning Routine Cleanse Essence Serum Eye Cream Moisturize Seal with Face Oil (if needed) SPF Advanced Evening Routine Double Cleanse Essence Serum Eye Cream Moisturize Seal with Face Oil (if needed) Perfecting Your 30s Skincare Routine Cleanse You are past the age of sleeping in your makeup, or rubbing a micellar wipe into the ridges of your face. The time is now for a grown-up face wash that can carefully remove makeup, dirt, and daily debris in one lather. We have product recommendations below, but, in general, an easy method for choosing a cleanser is to match the texture to your skin type: Something oilier and/or balm-like for dry skin, something whipped and/or watery for oily skin. The Best Cleansers for Your 30s A cleanser should be used morning and night. Here are the best cleanser options, based on your skin type. Dry: Dry skin can use The Rice Wash, which leaves skin feeling soft and nourished thanks to rice powder as its main ingredient. (Used in Japanese cleansing rituals, this powder naturally softens and boosts luminosity, while keeping the skin well moisturized.) The hydrating nature of this cleanser will help to support 30s skin, no matter if it’s early 30 or late 39. Sensitive: While cleansing sensitive skin can be an impossible task, The Indigo Cleansing Balm actually improves and repairs the skin barrier’s function for stronger skin over time. This is also a fantastic option for those who have reactive skin and want to be ultra-gentle when cleansing. The Indigo Cleansing Balm can also be used as the first step in your Double Cleanse, in place of the Camellia Cleansing Oil, especially if you have extra dry skin or eczema. Oily: Oily and/or acne-prone skin will treasure The Matcha Cleanse, a formula that decongests pores and balances oil without stripping away essential moisture. This cleanser is designed to be as gentle as possible, while still addressing long-term oiliness and clogged pores. Double Cleanse While we’re on the topic of cleansing, we encourage you to explore double cleansing. The two step process provides unparalleled results and only adds a few additional moments into your routine. Step 1: Oil/Balm Cleanse For this step, you can use any product that dissolves makeup, sunscreen, and stubborn debris. It’s wise to choose a product that expressly works on waterproof makeup, like the Camellia Cleansing Oil, which is crafted with Japanese camellia oil—a featherweight botanical oil prized in Asia for its superb moisturizing activity—or the Indigo Cleansing Balm, which distills skin-soothing indigo into a makeup-melting balm. Step 2: Cleanse/Polish Your face has been ridded of sunscreen, makeup, and anything else. Now, unobstructed, your skin is ready to be cleansed. Choose a cleanser that’s matched to your skin type, as described above. Or, follow Tatcha’s own double-cleanse protocol, known as the Kyoto Cleanse—named for the geisha beauty routines that inspired it—which includes using The Rice Polish as step two. There are many different types of Rice Polishes—including Gentle, Calming, and Deep—so you can find the polish that best suits your skin type. The Best Essence for Your 30s After cleansing, dab a few drops on the palm of your hands, then tap and press into the skin. It’s helpful to do this both morning and night. All skin types: Every type of skin–no matter if it’s oily, dry, sensitive, or combination–will adore The Essence, a brilliant plumping, softening, and resurfacing liquid. This bestselling product is made entirely (100 percent!) from Tatcha’s proprietary Hadasei-3, a trio of fermented Japanese superfoods, including Akita rice, Uji green tea, and Okinawa algae. The three ingredients work synergistically to support the skin, while promoting natural skin surface turnover for brighter, beautiful skin at every age. It’s also been shown to help improve the performance of other skincare products in your routine, so using this morning and night is additional beneficial. Treat After learning about the wonders of serums in your 20s, you know all about this treatment step. In this new decade, your skin might desire different serums, but choosing the right serum for your skin type is the first step in the right direction. While there are many different types of serums, discovering an option that is first and foremost right for your skin type is helpful, but most formulas are built to service all skin types. You can also narrow down the right serum for you by considering your skin needs. Dry? A hydrating serum will be beneficial. Brightening? Seek out vitamin C formulas. Seeing fine lines and wrinkles? A fine line serum can help address early signs of aging. The Best Serum for Your 30s If you're in the dark about what ingredients your skin needs, your dermatologist or aesthetician can point you in the right direction. Also, always follow the package directions, as certain formulas can overwhelm or irritate skin. All skin types: If you’re looking to target fine lines and wrinkles, consider The Silk Serum, a serum formulated with a retinol alternative that visibly firms and smooths the look of deep wrinkles without the visible irritation often associated with vitamin A derivatives. For brighter skin, grab The Brightening Serum, which is powered by a 12-hour time-release Vitamin C and ferulic acid to brighten, firm, and target hyperpigmentation. And those seeking hydration will love the Dewy Serum, which works to nourish and plump the skin with squalane and hyaluronic acid. Need a hydrating pick-me-up? Grab The Serum Stick, an on-the-go, pocket-sized serum that provides instant and deep moisture, while also blurring the look of fine lines and minimizing makeup creasing (basically, a must for mid-day touch-ups). Moisturize A good face cream provides a seal for your skin—but what else can it do? Your 30s are a good time to ask for more of your moisturizer. You’re likely already in the routine of applying a moisturizer morning and night, so now you can seek out formulas that have additional ingredients for supporting skin in its 30s, like peptides, niacinamide, and other formulas that boost collagen and elastin. The Best Moisturizer for Your 30s Apply a moisturizer morning and night, directly after a serum (or if keeping things minimal, after cleansing). Extra Dry: While this formula is designed for mature skin, those in extreme cold weather (think icy mountain tops) or very, very dry skin will drink up the intensely rich, hydrating Ageless Enriching Renewal Cream, which nourishes the skin with botanical extracts. Dry: Visibly plump and seal in moisture with The Dewy Skin Cream, which has hyaluronic acid, red algae, and squalane. This formula has a rich cream texture that provides antioxidant protection from premature aging. Dry/Combination: The Silk Cream toes the line between deeply hydrating and balancing skin, thanks to its rich yet weightless gel-cream formula, featuring silk extract. The formula uses a complete liquid silk protein, which parallels the amino acid structure of human skin, to form a whisper-light veil, while Japanese superfoods supply amino acids directly to the skin. Sensitive: Colloidal oatmeal and Japanese indigo extract make The Indigo Calming Cream a soothing salve for sensitive skin. The decadent cream provides visible redness and itchiness relief with lasting hydration. Oily: Many moisturizers can exacerbate oily skin, but The Water Cream is brilliantly designed to balance oiliness and imparts radiance with a lightweight feel. The refreshing gel-cream is clinically proven to refine pores, thoughtfully hydrate, and smooth skin’s texture. Protect Those sunscreens that provide broad spectrum coverage but are also formulated with antioxidant-rich ingredients? You are going to want one. Look for sunscreens that offer broad-spectrum coverage so you’re protected against both ultraviolet-A (UVA), which causes premature aging, and ultraviolet-B (UVB), which causes burning. The Best Sunscreen for Your 30s You likely know now that UV rays and free radicals cause damage to the skin, leading to a loss of skin elasticity, fine lines, and wrinkles. Haven’t been as consistent with your sunscreen use? That’s okay, it’s not too late to start daily SPF use now, applying it every morning (and reapplying every two hours while continuously outside). All skin types: Tatcha’s updated Silk Sunscreen features superior protection with broad-spectrum SPF 50, yet has a weightless feel and a sheer, radiant finish. It also has powerhouse ingredients, including niacinamide and hyaluronic acid, and a patented zinc oxide that is proven to be over two times more effective at protecting against free radicals than standard zinc oxide. However, perhaps you're looking for a matte, silky-smooth finish. In that case, grab the Silken Pore Perfecting Sunscreen, which provides broad-spectrum SPF 35 coverage and blends effortlessly and invisibly for a smooth, matte finish. Beneficial Add-Ons Looking for a few skincare upgrades now that you’re in your 30s? Here are several helpful products and tools that will take a basic 30s skincare routine to the next level. Masks Masks offer another opportunity to treat specific skin needs. There is no shortage of options, but in your 30s, you may want to consider customizing your face mask based on your current skincare needs. Like a deeply hydrating sheet mask or one that gently exfoliates and encourages cell turnover. There are many things masks can do for you—not least of which is to provide a reason for 20-30 minutes of downtime. Here are our favorite mask options, based on your desired outcome. Hydrating: Seeking a deep dose of moisture? Try our unique, coconut-derived, biocellulose Luminous Deep Hydration Lifting Mask, which boosts skin’s moisture content by up to 200 percent in just 15 minutes.* The mask contains a proprietary serum composed of Okinawa Red Algae and natural hyaluronic acid that delivers instant hydration. The result is a hydrated, firmed, and lifted appearance in mere minutes. Brightening: Looking for an instant soft, dewy glow? Try the beloved Violet-C Radiance Mask. The bestselling brightening mask is gentle enough for sensitive skin but also hydrates, improves skin’s texture and tone, and resurfaces dullness. The creamy treatment features two types of vitamin C (for maximum benefits), 10 percent AHAs (to resurface uneven, dry skin), and our proprietary Hadasei-3 complex (to hydrate and glow). In just 15 to 20 minutes, skin is left brighter, more translucent, and with a radiant glow. Calming: Looking to calm and hydrate the skin? Grab the bestselling serum-in-moisturizer treatment Indigo Overnight Repair. While the treatment responds best to consistency and is designed for daily use, users can still take advantage of its miraculous redness reducing capabilities with weekly use, too. The Japanese indigo, ceramides, and mondo grass formula visibly calms irritation, strengthens skin’s barrier, and balances the microbiome overnight, but is also helpful when massaged into the skin for a quick treatment. Gently massage in upwards strokes and allow the skin to soak up the potent serum-in-cream for as long as possible before delicately washing it off and admiring your plump, calm, and radiant skin. Clarifying: Many clay masks address excessive sebum production—but they also tend to absorb much-needed moisture in the skin, too. Try the Clarifying Clay Mask, which both minimizes excess oil and sebum and improves skin’s hydration. The formula uses a clever mix of Okinawa kucha clay, Japanese konjac, and volcanic ash for a pore-changing transformation in minutes. In clinical studies, skin showed an improvement in texture, clarity, appearance of pores, and hydration in just one single use.** Smoother, clearer, and more hydrated skin in just three minutes? Yes, please! Eye Cream The best eye creams aren’t just glorified face lotions in a smaller package, but rather, specifically designed for the delicate area, usually with a goal in mind (whether that be addressing fine lines, puffiness, or dark circles). Applying an eye cream both day and night is deeply helpful to maintain the health of your under-eye area and eyelids, which are one of the thinnest areas of skin on your body. This can be a particularly helpful addition to the skincare routine for your 30s as regular use of an eye cream will help keep this area looking firm and elastic over time. Brightening: Looking for an eye cream that targets multiple types of dark circles, depuffs, and visibly lifts for a well-rested look instantly? (Who isn’t?!) Well, you’ll love Tatcha’s Brightening Eye Cream. The creamy, lightweight, fast-absorbing, and non-sticky formula was designed to absorb instantly and illuminates the eye area with a soft-focus finish while improving concealer application and wear. The clever formula includes a few revolutionary ingredients, including time-released vitamin C (which both extends the potency on skin and lessens the potential for irritation), encapsulated niacinamide, and Japanese plum (cherished for its ability to noticeably brighten and firm skin). Puffiness: If you’re looking for the best eye cream to reduce puffiness, the Luminous Deep Hydration Firming Eye Serum combines red algae, honeysuckle leaf, and caffeine to diminish fine lines, visibly firm, and moisturize the eye area. Plus, the cooling ceramic applicator and fine dust of 23-karat gold brighten and visibly reduce shadows under the eyes. Hydration: When in doubt, try our bestselling eye cream, The Silk Peony. The buttery balm melts into the skin, releasing a shield of hydration around the eyes. Formulated with line-smoothing liquid silk and white peony, this eye cream seals in moisture and reduces the look of fine lines. Loss of Firmness: If you’re looking to address dark circles or a loss of firmness around the eyes, first choose the best eye cream for your needs. Look for products that will boost your skin’s collagen production, which both peptides and Vitamin C have been scientifically proven to accomplish. Try Tatcha’s Ageless Revitalizing Eye Cream, which is packed with antioxidants to protect skin and bring a visibly firmer look to the eye area. Plus, the rich cream has red algae and hyaluronic acid to hydrate the under-eye area. Face Oil Face oils seal in moisture, which means they work to keep in all of the prior products and ingredients in your skincare routine. A face oil also targets signs of aging and lends your skin a vibrant glow. As no products can penetrate an oil, they are ideal to be applied at the end of your routine both day and night. Hydrating: After applying a moisturizer (and before sunscreen during the day), apply two to three drops to the palm of the hand, massage together, and dab onto the face. Try our Gold Camellia Beauty Oil for an instant boost in nourishment. Composed of extra virgin Japanese camellia oil, the formula not only locks in moisture, but also adds instant radiance thanks to the glow of the 23-karat gold flakes in the rich oil. While this product isn’t necessary for all 30s skincare routines, those experiencing more dehydrated skin will adore using this face oil daily. While your 30s may sound like a nerve-racking decade when just freshly turning 30, it can be filled with excitement, joy, and love. Be ready for whatever life may hold for you by keeping your skin as healthy and nourished as possible, which starts right at home in your bathroom with your skincare routine. *Based on a bio-instrumentation study of 40 panelists. **Based on an expert grader study conducted on 40 panelists after three applications over one week.